Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
2TDS128Public Relations İn Health Services2+0+024

Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Medical Documentation and Secretariat
Mode of Delivery Face to Face
Type of Course Unit Compulsory
Objectives of the Course To introduce the products and services offered by public institutions or organizations and private companies to the target audiences and to the public, to provide public relations scientific basic information to the intermediate staff to be employed in the Public Relations departments, which were created to create a reputation for the institution and brand in the eyes of the public, to create interest and to maintain it, To comprehend the basics of the science of Public Relations, the reasons for its emergence, its importance and principles.
Course Content In the course, the definition, birth and importance of the profession of Public Relations, as well as other concepts close to this concept, will be examined, the differences will be revealed and the students will be introduced to the concepts, theories and principles of public relations. Aiming to create the necessary infrastructure for a successful public relations activity, the discussions in the course focus on research, defining goals, identifying target audiences and appropriate messages, choosing the right channels and evaluating the results. Printed and visual tools used in the field of public relations are the subject of this course.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Elvan Dürbin GÜMÜŞ
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources What is the Public Relations? - Filiz Balta Peltekoğlu
Concepts and Practices of Public Relations - Ayla Okay / Aydemir Okay
Public Relations - Metin Kazanci
Students are required to come to classes and participate in class discussions where real PR cases are explored. Each student will be given some relevant reading passages before class discussions and workshops.
anlatim, tartisma, sinav

Course Category
Social Sciences %20
Field %80

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Hours for off-the-c.r.stud 14 3 42
Mid-terms 1 15 15
Final examination 1 20 20
Total Work Load   Number of ECTS Credits 4 105

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 To learn the basic notions about public relations.
2 To learn how to apply modern public relations methods and techniques.
3 To develop the ability to look critically at the public relations sector in Turkey and in the world.
4 Examining Public Relations Examples in the Health Sector


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 What is Public Relations
2 FUNCTIONS of PUBLIC RELATIONS
3 PUBLIC RELATIONS process of historical development in the world
4 Public Relations in Turkey
5 Relation Of Public Relations With Other Disciplines
6 FACTORS RELATED PUBLIC RELATIONS
7 The Systems Theory and Public Relations |
8 public relations in health
9 Sample Practices Related to Public
10 what is Target Market in PR
11 Analysis of the target population in relation to the public
12 Relations with the public in the public
13 Relations with the public in the private sector
14 Ethical principles in public relations


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13
All 1 1 1 1 1 1 1 1 1 1 1 1
C1 2 3 1 1 1 1 1 4 1 1 1 1 2
C2 1 1 4 1 1 1 1 1 1 5 1 3
C3 1 1 1 5 1 3 1 1 1 1 3 1
C4 5 5 5 5 5 5 5 5 5 5 5 5 5

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=113199&curProgID=5579&lang=en