Language of Instruction
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Turkish
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Level of Course Unit
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Associate Degree
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Department / Program
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Banking and Insurance Business
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Mode of Delivery
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Face to Face
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Type of Course Unit
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Elective
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Objectives of the Course
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Banks and all financial institutions are implementing marketing activities to create competitive advantage. The aim of this course is to introduce marketing activities aimed at financial services to students.
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Course Content
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Marketing, service marketing, marketing in banking and insurance, basic characteristics of banking and insurance services, factors affecting service quality, Pricing of bank and insurance services, distribution of services, promotion, customer type issues will be transferred.
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Course Methods and Techniques
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oral lectures, student assignments. Midterm exam topics are included in the final exam.
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Instructor FATMA YAYLA
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
Resources
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YÜKSELEN Cemal, Pazarlama İlkeler Yönetim Örnek Olaylar, Detay Yayıncılık, 2008. Karafakıoğlu, Mehmet (2007) Pazarlama İlkeleri, İstanbul: Literatür Yayınları
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Theoretical lectures, ppt, case studies, article reading, research,
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Yarıyıl içi sınavı (%40) + Final sınavı (%60)
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Course Category
Social Sciences
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%20
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Field
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%80
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