Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
1HAL103Introduction To Public Relations3+0+036

Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Public Relations
Mode of Delivery Face to Face
Type of Course Unit Compulsory
Objectives of the Course The aim of this course is to enable students to understand the conceptual framework of public relations, as well as its theoretical and historical development, and to gain knowledge about the fields they are related to.
Course Content In order to realize the purpose of the course, what public relations is, the development of public relations in the world and in Turkey, the fields, models, theories, tools and methods used and examples of public relations in practice, etc. topics will be covered.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Elif ÜNALDI
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources What is the Public Relations? - Filiz Balta Peltekoğlu
Concepts and Practices of Public Relations - Ayla Okay / Aydemir Okay
Public Relations - Metin Kazanci
Lecture, discussion, question-answer, research and individual study
anlatim, tartisma, sinav

Course Category
Social Sciences %20
Field %80

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 3 45
Hours for off-the-c.r.stud 15 5 75
Mid-terms 1 10 10
Final examination 1 15 15
Total Work Load   Number of ECTS Credits 6 145

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Defines public relations and distinguishes it from related fields.
2 Explains public relations models with their historical processes.
3 Can analyze the stages and application areas in the public relations process in detail.
4 Recognizes communication tools and methods used in public relations practices.
5 Knows concepts such as social responsibility, image, reputation, sponsorship and crisis.
6 Knows the ethical codes of public relations and explains professional ethics.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Definition and conceptual framework of public relations Lecture notes
2 Historical development of public relations in the world and in Turkey Lecture notes
3 public relations models Lecture notes
4 Areas that show similarities and differences with public relations Lecture notes
5 Public relations process and target audience distinctions Lecture notes
6 public relations organization Lecture notes
7 Media and tools used in public relations Lecture notes
8 Public relations and media relations Lecture notes
9 Social media management in public relations Lecture notes
10 Corporate social responsibility and sponsorship Lecture notes
11 Corporate identity, reputation and image Lecture notes
12 Public relations in times of crisis Lecture notes
13 Public relations application areas and examples Lecture notes
14 Public relations and ethics Lecture notes


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 3 2 3 3 3 3 3 3 3 4
C1 5 1 3 1 1 2 2 2 3 4
C2 3 1 3 2 4 2 2 3 3 5
C3 4 2 5 3 4 3 3 3 2 5
C4 4 3 3 5 3 4 2 4 1 4
C5 3 3 2 3 3 4 4 3 5 3
C6 2 1 5 2 4 3 4 1 5 4

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114678&curProgID=46&lang=en