Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
-1HAL215Strategic Public Relations Management3+0+035

Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Public Relations
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course To gain strategic thinking skills. Explaining the importance of strategic public relations practices for organizations.
Course Content Strategic public relations practices in social level.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Ceren İrem KAYA
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Ebru Güzelcik Ural, Stratejik Halkla İlişkiler Uygulamaları, Birsen Yayınevi, İstanbul 2006
Halkla İlişkiler Yönetimi, T.C. Anadolu Üniversitesi Yayını No: 2603
Lecture, Homework, Exam, Case Study, Discussion, Problem Solving
Ara sına, Final sınavı

Course Category
Mathematics and Basic Sciences %10
Engineering %20
Social Sciences %30
Field %40

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 3 45
Hours for off-the-c.r.stud 15 1 15
Assignments 10 3 30
Mid-terms 1 30 30
Final examination 1 30 30
Total Work Load   Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Determine strategy in PR
2 Can analyze the sector of organizations and their competitors.
3 Develop reactive public relations and proactive public relations practices.
4 Develops effective strategic communication processes.
5 Learns effective practices that enable communication with all stakeholders.
6 Gains the ability to think strategically, act and adapt to the new that today's organizations need.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Principles of Public Relations
2 Strategic management and public relations
3 Strategy and strategic thinking
4 Strategic management process
5 Strategic public relations
6 Strategic public relations practitioners
7 Corporate Social Responsibility
8 Issue Management
9 Crisis Management
10 Crisis communication strategies
11 Corporate Identity
12 Corporate identity elements: corporate communication, corporate design, corporate culture
13 Corporate Reputation
14 General evaluation


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 5 3 5 5 5 5 5 4 4 4
C1 5 2 5 5 4 5 5 5 5 3
C2 4 2 5 4 5 5 5 3 3 3
C3 5 3 5 5 5 5 5 5 5 4
C4 5 3 5 5 5 5 5 5 5 4
C5 5 2 5 5 5 5 5 5 5 4
C6 5 3 5 5 5 5 5 5 5 4

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114686&curProgID=46&lang=en