Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
-1	HAL223	International Public Relations	3+0+0	3	5

Course Details

Language of Instruction	Turkish
Level of Course Unit	Associate Degree
Department / Program	Public Relations
Mode of Delivery	Face to Face
Type of Course Unit	Elective
Objectives of the Course	The aim of this course is to learn the different perspectives and methods of public relations practitioners in the international arena and to understand the characteristics of actors outside national borders.
Course Content	In the course, concepts such as international public relations, diplomacy, image, lobbying, public opinion will be explained and examples of applications from various countries will be shown.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Instructor Elif ÜNALDI
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Ed.Pınar Eraslan Yayınoğlu,Publıc Relatıons İn Multıcultural Medıa
	Lecture, presentation, question and answer, discussion, explanation


	ödev, ara sınav, proje, sunum, final

Course Category

Social Sciences	%30
Field	%70

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	15	3	45
Hours for off-the-c.r.stud	15	3	45
Mid-terms	1	30	30
Final examination	1	30	30
Total Work Load			Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Knows the definition, historical development and current trends of international public relations.
2	Explain the factors affecting international public relations and define the concept of public opinion.
3	Learns how international public relations take place in other countries and regions.
4	By learning the environment and tools used in this field; explains activism, image, diplomacy and lobbying practices.
5	Comprehends the connection of international relations, intercultural communication and strategic communication with public relations.
6	Learns organizations in international public relations and recognizes brand countries.

Weekly Detailed Course Contents

Week	Topics	Materials
1	Conceptual, theoretical and historical approaches in international public relations	Lecture notes, academic articles on the subject
2	Factors affecting international public relations and current trends	Lecture notes, academic articles on the subject
3	International public relations and public opinion building	Lecture notes, academic articles on the subject
4	public relations in the United States	Lecture notes, academic articles on the subject
5	Public relations in Europe	Lecture notes, academic articles on the subject
6	Public relations practices in Africa, the Middle East and Central Asia	Lecture notes, academic articles on the subject
7	Media and tools used in international public relations	Lecture notes, academic articles on the subject
8	Activism and Image	Lecture notes, academic articles on the subject
9	Public Diplomacy and Lobbying	Lecture notes, academic articles on the subject
10	international relations international public relations	Lecture notes, academic articles on the subject
11	Strategic Communications management	Lecture notes, academic articles on the subject
12	Intercultural communication and public relations	Lecture notes, academic articles on the subject
13	Brand country examples in terms of international public relations	Lecture notes, academic articles on the subject
14	İnternational public relations organizations	Lecture notes, academic articles on the subject

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114691&curProgID=46&lang=en