Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
-1HAL203Psychology Of Communication And Theories Of Persuation3+0+035

Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Public Relations
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course This course is the students understanding of the importance of persuasion and rhetoric today s conditions, the correct and effective use of rhetoric to convince ways and aims to benefit. The ability to keep up with the competitive conditions, market conditions, aims at providing knowledge and skills help facilitate compliance.
Course Content Oratory, body language, empathy, mass psychology, Socrates and diyalektif reasoning, aristo and rhetoric, persuasion theories, psychoanalytic theories of persuasion needed, cognitive theories of persuasion
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Ebru GÖNÜLAL
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources MEYER Michel, Rhetoric
Course s notes
ARISTOTELES, Rhetoric (2018), Say publications
Anadolu University Open Education Faculty Publications, Persuasive Communication (2012)
Lecture, Question-Answer, Case Study
ödev, ara sınav, proje, sunum, final

Course Category
Social Sciences %30
Field %70

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 3 45
Hours for off-the-c.r.stud 15 4 60
Mid-terms 1 25 25
Final examination 1 25 25
Total Work Load   Number of ECTS Credits 5 155

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Interpersonal, and community groups to have the ability to convince
2 Interpersonal and community use rhetorical techniques.
3 Be able to master body language techniques
4 Ability to communicate empathetically
5 Ability to apply effective communication methods
6 Having the ability to comprehend and interpret all kinds of theories related to mind, needs and personality within the process from the past to the present.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Concept of Persuasion
2 Persuasion Process
3 İmportance and characteristics of Persuasion Source
4 Target Audience and the Message Properties persuade Antony
5 Rhetoric, Aristotle, Freud and Mass Psychology
6 Motiv and Motivation, Basic Motivation Theories, Hedonism
7 Impact-Response Theories and Approaches, Classical Psychoanalytic Theory
8 Maslow s Hierarchy of Needs Theory
9 Frederick A. Herzberg s Theory of Double Fattori
10 Alderfer Vig Approach, Murry in Show Needs Theory
11 Mc Clelland and Atkinson Needs Approach to Success
12 Value Expectations Theory, Theories of balance and harmony
13 Body language in persuasion
14 Communities communication, Persuasion and Rhetoric


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 4 1 3 2 2 3 4 3 2 5
C1 4 1 3 2 2 3 4 3 2 5
C2 4 1 3 2 2 3 4 3 2 5
C3 4 1 3 2 2 3 4 3 2 5
C4 4 1 3 2 2 3 4 3 2 5
C5 4 1 3 2 2 3 4 3 2 5
C6 4 1 3 2 2 3 4 3 2 5

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114696&curProgID=46&lang=en