Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
2HAL102Media Planning3+0+036

Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Public Relations
Mode of Delivery Face to Face
Type of Course Unit Compulsory
Objectives of the Course In this course, the basic concepts of media planning, the planning process and measurement methods and techniques are learned to gain the ability to apply them.
Course Content In the course, subjects such as media planning stages, media selection, media planning strategies, purchasing, planning measurement methods, advertising costs, and the market will be explained.
Course Methods and Techniques Lecture, case study, question-answer, discussion
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Betül Gündoğan
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Bilgen Başal-Media Planning
Course s notes
Lecture, case study, question-answer, discussion
ödev, ara sınav, proje, sunum, final

Course Category
Social Sciences %20
Field %80

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 3 45
Hours for off-the-c.r.stud 15 4 60
Mid-terms 1 30 30
Final examination 1 30 30
Total Work Load   Number of ECTS Credits 6 165

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Defines media and media planning, knows the basic concepts used.
2 Learns media planning strategies and gains the ability to implement them.
3 Understands the features and strategies of traditional and digital media in the selection of media and develops new projects.
4 Evaluates and analyzes an effective media plan.
5 In media planning, it calculates the cost of purchasing and advertising according to the characteristics of the vehicle.
6 Knows media planning, evaluates and analyzes sample plans and gains planning skills.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Informing about media, media environment and tools and introduction to media planning Lecture notes, academic articles on the subject
2 Definition of media planning and basic concepts used Lecture notes, academic articles on the subject
3 Marketing and media planning relationship Lecture notes, academic articles on the subject
4 Advertising, audience analysis and media planning Lecture notes, academic articles on the subject
5 Media planning stages and media strategies used Lecture notes, academic articles on the subject
6 Channel selection in media planning; newspaper, radio, TV, internet Lecture notes, academic articles on the subject
7 Media planning in traditional and digital media Lecture notes, academic articles on the subject
8 Evaluation of the effectiveness of the media plan: measurement Lecture notes, academic articles on the subject
9 Measurement in traditional media Lecture notes, academic articles on the subject
10 Measurement in digital media Lecture notes, academic articles on the subject
11 Concepts used in media plan evaluation Lecture notes, academic articles on the subject
12 Media costs and purchasing Lecture notes, academic articles on the subject
13 Media planning examples I Lecture notes, academic articles on the subject
14 Media planning examples II Lecture notes, academic articles on the subject


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 4 3 4 4 4 4 3 3 3 4
C1 4 3 3 2 3 3 3 3 2 5
C2 5 3 4 5 5 4 3 3 2 4
C3 4 2 5 5 3 5 4 3 3 3
C4 3 4 4 3 5 3 3 4 2 5
C5 5 3 5 4 4 3 2 4 2 3
C6 5 4 5 5 5 5 5 3 3 5

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114698&curProgID=46&lang=en