Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
2	HAL106	Writing Techniques	3+0+0	3	6

Course Details

Language of Instruction	Turkish
Level of Course Unit	Associate Degree
Department / Program	Public Relations
Mode of Delivery	Face to Face
Type of Course Unit	Compulsory
Objectives of the Course	The aim of this course is to learn different writing techniques, to use Turkish correctly and to comprehend the types of writing, which are the basics of effective communication that will be needed in the field of public relations.
Course Content	The course will cover the different types of writing required in the field; news writing, press release writing, petition, letter, job request, interview, press article, narration, advertisement text etc.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Instructor Elif ÜNALDI
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Course s notes
	Lecture, illustration, question-answer, practice, discussion, presentation


	ödev, ara sınav, proje, sunum, final

Course Category

Social Sciences	%40
Field	%60

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	15	3	45
Hours for off-the-c.r.stud	15	4	60
Mid-terms	1	30	30
Final examination	1	30	30
Total Work Load			Number of ECTS Credits 6 165

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Understands the importance of writing in communication and learns different types of writing.
2	Differentiate and comprehend writing styles according to the characteristics of different communication tools.
3	Learns the types of writing that the field needs and uses them.
4	Knows and writes texts created for communication in any institution.
5	Knows the basic writing rules in public relations campaigns.
6	He/she has a command of the written communication rules necessary for effective communication and uses them in social life.

Weekly Detailed Course Contents

Week	Topics	Materials
1	The importance and scope of language and written in communication	Lecture notes, academic articles on the subject
2	Types of writing and writing strategies	Lecture notes, academic articles on the subject
3	Transfer of thoughts and feelings to paper	Lecture notes, academic articles on the subject
4	Types of writing needed in public relations	Lecture notes, academic articles on the subject
5	Writing styles and features in traditional media	Lecture notes, academic articles on the subject
6	Typefaces in digital media	Lecture notes, academic articles on the subject
7	The concept of news, its elements and rules for writing news	Lecture notes, academic articles on the subject
8	Press release, press article and press release writing	Lecture notes, academic articles on the subject
9	Press dossier preparation	Lecture notes, academic articles on the subject
10	Ad copy types and writing styles	Lecture notes, academic articles on the subject
11	Writing required texts in corporate communication	Lecture notes, academic articles on the subject
12	Writing rules in PR campaigns	Lecture notes, academic articles on the subject
13	Basic spelling rules for effective communication	Lecture notes, academic articles on the subject
14	Basic spelling rules for effective communication	Lecture notes, academic articles on the subject

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114699&curProgID=46&lang=en