Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
-1HAL211Public Relations İn Public And Local Administrations3+0+035

Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Public Relations
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course The aim of this course is to draw a basic conceptual framework of public relations and to present applications of public relations in public administration and local government.
Course Content Effective use of public relations in public institutions, learning and discussing the consequences of deficiencies in public relations practices, learning modern methods and tools.
Course Methods and Techniques Lecture, Exam, Case Study, Discussion, Problem Solving
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Betül Gündoğan betul.gundogan@gedik.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Metin KAZANCI, Kamuda ve Özel Sektörde Halkla İlişkiler, Turhan Yayınevi, Ankara 2005
Ahmet Tarhan, Kamu Yönetiminde Halkla İlişkiler Ve E-Devlet, Palet Yayınları, Konya Mart 2011
Hüseyin DİKME, Yerel Yönetimlerde Halkla İlişkiler Uygulamaları, Yalın Yayıncılık, İstanbul 2012
Lecture, Exam, Case Study, Discussion, Problem Solving
Ara sınav, Kısa sınav, Final sınavı ve Ödev

Course Category
Social Sciences %30
Field %70

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 3 45
Hours for off-the-c.r.stud 15 4 60
Mid-terms 1 10 10
Final examination 1 15 15
Total Work Load   Number of ECTS Credits 5 130

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 He/she knows basic principles of public relations and s/he makes comments on them.
2 He/she can understand the instruments of public relations in public organizations.
3 He/she explains the affects of technology and communication instruments on public relations.
4 Develops effective communication processes.
5 The negative consequences of the lack of communication in public institutions are known.
6 Can use today's public relations tools effectively in public institutions.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Development of public relations
2 Increasing importance of public relations in public administration
3 Communication with citizens in public administration
4 Problems in communicating with citizens
5 Citizen's reaction forms
6 Activities to improve public relations
7 Activities to improve public relations
8 E-government: İnforming Stage
9 E-government : İnteraction
10 E-government: İntegration
11 Public relations in local governments
12 Principles of public relations in local governments
13 Recognition and Promotion
14 General evolution


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 5 2 5 5 5 5 5 5 5 4
C1 5 1 5 5 5 5 4 5 4 4
C2 5 1 5 4 5 5 4 5 5 4
C3 5 2 5 5 5 4 5 5 4 4
C4 4 2 4 5 5 4 5 4 4 4
C5 4 1 4 5 5 5 5 4 5 5
C6 5 2 4 5 5 5 5 5 5 5

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114703&curProgID=46&lang=en