Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
-1HAL221Consumer Behaviors3+0+035

Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Public Relations
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course The main objective of this course is to inform students on basic concepts of Consumer Behavior, the learning and motivation models that move consumers to prefer specific decision making, using and buying behaviors.
Course Content The aim of the Consumer Behavior course is to develop an understanding of consumer behavior from a variety of perspectives (multicultural, interdisciplinary, etc.), and to develop an understanding of peoples consumption-related behaviors and to develop and evaluate marketing and PR strategies intended to influence those behaviors.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Ceren İrem KAYA
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Yavuz Odabaşı, Gülfidan Barış, Tüketici Davranışları, MediaCat Yayınları, 2004.
Dr. F. Atıf Bilge, Dr. Nusret Göksu, Tüketici Davranışları, Gazi Kitapevi, Ocak 2012
Lecture, Question-Answer, Discussion, Drilland Practice, Case Study
Ara sınav, Kısa sınav, Final sınavı, Ödev, Proje

Course Category
Social Sciences %40
Education %20
Field %40

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 3 45
Hours for off-the-c.r.stud 15 3 45
Mid-terms 1 30 30
Final examination 1 30 30
Total Work Load   Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Learn Consumer Behavior concepts.
2 Learn Consumer Behavior concepts, and relate them to PR and marketing studies.
3 Build skills on strategic consumer behavior thinking, and also relate and analyze.
4 Learn analyzing, measuring, and evaluating processes in order to gain technical information with increased skills on consumer behavior.
5 Use and manage the outcomes of the course with an ethical point of view in order
6 Will be able to analyze practices related to current issues with an interdisciplinary perspective.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Consumer Vs. Customer, the importance of consumer and CB.
2 Globalization and consumer behavior
3 Modern marketing consepts
4 Post-modern marketing and changing consumer behavior
5 Consumer Behavior and Marketing Strategies
6 Consumer Behavior and Marketing Strategies: Case Studies
7 Characteristics of consumer behavior
8 Consumer behavior models
9 Consumer behavior models
10 Consumption culture and consumption society
11 The impact of factors to customer behavior
12 The impact of factors to customer behavior
13 Consumer Rights
14 General evaluation


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 5 2 5 5 4 4 4 4 3 4
C1 5 2 5 4 5 4 4 4 3 4
C2 5 2 5 4 5 4 4 4 3 4
C3 5 3 5 5 3 5 4 5 3 4
C4 5 1 5 5 5 5 4 3 2 4
C5 5 2 5 5 5 4 4 4 5 3
C6 5 2 5 5 5 4 4 4 5 3

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114711&curProgID=46&lang=en