Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
2	GRF122	Visual Design 2	2+2+0	3	6

Course Details

Language of Instruction	Turkish
Level of Course Unit	Associate Degree
Department / Program	Graphic Design
Mode of Delivery	Face to Face
Type of Course Unit	Compulsory
Objectives of the Course	Creativity in graphic design; Evaluation and application of basic concepts such as emblem, logotype, poster design and corporate identity relationship, originality in corporate identity, differentiation and memorability.
Course Content	Constructing visual narratives and messages by applying basic design principles in physical and digital media.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Instructor Halime Sanem Özkan
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	DeMozota, Brigitte Borja. Tasarım Yönetimi, İstanbul: Kapital Medya Hizmetleri A.Ş.. 2005 Rand, Paul. A Designer’s Art. New Haven, CT: Yale University Press. 1985 BECER Emre, İletişim ve Grafik Tasarım, Dost Kitabevi, Ankara, 2006 (5. Basım) Harris, P., & Ambrose G. (2013). Grafik Tasarımda Renk. Ankara: Literatür Yayıncılık.
	Application


	Proje, Final

Course Category

Field

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Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	2	28
Hours for off-the-c.r.stud	14	4	56
Assignments	13	2	26
Mid-terms	1	1	1
Practice	14	2	28
Project	13	1	13
Final examination	1	1	1
Total Work Load			Number of ECTS Credits 6 153

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	To process picture / image on Computer
2	To create a calendar with the graphics processing program
3	To create a banner with the graphics processing program
4	To create book cover with the graphics processing program
5	To make CD cover design with the graphics processing program
6	To make gift designs with the graphics processing program

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Explanation of the term plan. Concepts of design, graphic design and visual communication design.
2	Talking about projects produced in various fields in the design of Advertising Graphics. To convey the importance of the project course to the student. To provide inspiration by showing national and international examples.
3	Making our personal logo (emblem and typography used together in harmony) based on our name. Designing business cards, letterheads and envelopes, web pages.
4	Continuing to work on personal corporate identity.
5	Giving a broader corporate identity issue while continuing the existing topic.
6	Continuing the topic of corporate identity.
7	Continuing the topic of corporate identity
8	Midterm
9	Displaying Examples of Current Design Trends in Brand Creation: Examples of recent designs by designers such as Pentagram, Landor, P.Scher, S.Sagmeister, B. Mau – case study Sketching for Brand's story/message and Logo Design.
10	Introducing and exemplifying other elements that make up the brand identity.
11	Defining and exemplifying the horizontal and vertical layout designs of the brand (grid systems-visual coding-typography) Design studies.
12	Starting the advertising work of the created corporate identity.
13	Yapılan eskizleri incelemek
14	Final

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=114834&curProgID=55&lang=en