Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
2ITF106Introduction To Business3+0+036

Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program International Trade and Finance (Eng)
Mode of Delivery Face to Face
Type of Course Unit Compulsory
Objectives of the Course The aim of the course is to teach students the general concepts in business management and its related processes. The course focuses on the business functions as marketing, human resource management, production management and accounting.
Course Content An overview of the forces within the business environment like globalization, economics, government, and society and an introduction to the key functional areas within the firm, such as marketing, operations, accounting, finance, management, and human resources are the critical concepts that are examined under this course. Students use this introductory course to learn about the business landscape, to evaluate a potential investment in a business degree program, and to begin career planning.
Course Methods and Techniques In-Class discussions, teaching pre-prepared course materials and student’s presentations will be the basic teaching and learning methods.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof. Elif TÜRK https://abis.gedik.edu.tr/elif-turk elif.turkgedik.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Collins, K., (2012), An Introduction to Business, Prince Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University
The course notes will be given by the instructor.
Collins, K., (2012), An Introduction to Business, Prince
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Course Category
Social Sciences %60
Field %40

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 30
Quizzes 2 % 20
Project 1 % 10
Final examination 1 % 40
Total
5
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 2 28
Presentation 2 10 20
Mid-terms 1 20 20
Project 1 15 15
Final examination 1 30 30
Total Work Load   Number of ECTS Credits 6 155

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explain the context and purpose of the business operations.
2 Describe basic concepts in business management.
3 Discuss different forms of businesses.
4 Evaluate different economic systems.
5 Describe the role and functions of a manager and demonstrate management skills.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Concepts of Business Important Concepts in Economics Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.9-46 https://www.youtube.com/watch?v=zhL5DCizj5c Course presentations are prepared by the instructor.
2 Small Businesses and Business Ownerships Business Ethics and Corporate Social Responsibility Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s. 129-158 and s.s.61-78 Course documents of the instructor
3 The External Business Environment Types of Business Environment Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.17-21, s.s.46-59 Course documents of the instructor
4 Analyzing Business Environment Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s. 87-118 https://www.youtube.com/watch?v=3UATm7dluY0 Course documents of the instructor
5 International Trade-Globalization Power Tactics in Foreign Markets Managing Multicultural Environment Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s. 87-118 https://www.youtube.com/watch?v=3oTLyPPrZE4 Course documents of the instructor
6 Management-Functions Management Structure Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University,s.s 209-220 https://www.youtube.com/watch?v=EobeHwOw3S4 Course documents of the instructor will be taught.
7 Management Skills and Roles Leadership Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s. 220-247 Course documents of the instructor will be taught
8 Strategic Management Communication in Organizations Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.247-277 https://www.youtube.com/watch?v=5xD2JLleGqk Course documents of the instructor will be taught.
9 Human Resource Management Human Resource Planning Performance Maximization in HRM Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.285-321 Course documents of the instructor will be taught.
10 Marketing Management Strategic Marketing Management Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.412-448 Course documents of the instructor will be taught.
11 Marketing Mix Branding Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.459-491 https://www.youtube.com/watch?v=icwWpAHReWg Course documents of the instructor will be taught.
12 Production Management Types of Production Processes Historical Timeline of Production Processes The Scope of Production Management Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.369-398 Course documents of the instructor will be taught.
13 Information Management Different Information Technologies Information Systems Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.501-527 Course documents of the instructor will be taught.
14 Accounting and Financial Analysis Accountants and Accounting Profession Basic Financial Statements Gitman, J., L., Mc Daniel C., Shah,A., Reece, M., Koffel, L., Talsma, B., Hyatt, H. (2018), Introduction To Business, OpenStax-Rice University, s.s.539-549 and 581-604 Course documents of the instructor will be taught.


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7
All 4 3 3 4 3 3 5
C1 5 1 2 4 1
C2 5 2 3 4 2 1
C3 4 3 3 2 1 2
C4 3 1 4 1
C5 4 3 2 4

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