Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
-1ITF251E-Commerce3+0+036

Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program International Trade and Finance (Eng)
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course The aim of the course is to teach students the general concepts of e-commerce and its related subjects.
Course Content Within the scope of this course, the concept of e-commerce and its various types are explained. Payment methods and security systems used in the e-commerce structure are examined. The topics discussed in the course are reinforced with examples from global brands.
Course Methods and Techniques (1) The course is conducted in a discussion-based manner. (2) Students' knowledge is reinforced with various case studies. (3) Students give group presentations in the class.4.Guest experts are invited to the class to share their experiences.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof. Elif TÜRK https://abis.gedik.edu.tr/elif-turk elif.turk@gedik.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson
Efraim Turban, Kon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban, Electronic Commerce 2018, A Managerial and Social Networks Perspective, Ninth Edition
The course notes will be given by the instructor.
Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson

Course Category
Social Sciences %60
Field %40

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 30
Quizzes 2 % 15
Attendance 1 % 5
Project 1 % 10
Final examination 1 % 40
Total
6
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 2 28
Presentation 1 24 24
Mid-terms 1 20 20
Project 1 10 10
Final examination 1 30 30
Total Work Load   Number of ECTS Credits 6 154

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explain the concept of e-commerce in detail.
2 Compare different e-commerce types.
3 Prepare a Project by researching various concepts related to digitilization
4 Explain the concepts that influence the digitilization process.
5 Define general concepts related to marketing in detail.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 History of E-Commerce Definition of E-commerce Features of E-commerce Efraim Turban, Kon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban, Electronic Commerce 2018, A Managerial and Social Networks Perspective, Ninth Edition, s.s.44-78 Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, s.s.44-78 The Course Notes will be given by the instructor.
2 E-Commerce Business Models E-Distributor E-Procurement E-Commerce Strategy and Structure Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.94-133 The Course Notes will be given by the instructor.
3 E-Commerce Infrastructure Evolution of Internet Internet Infrastructure Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.145-184 The Course Notes will be given by the instructor.
4 The Web The Internet and Web Services Mobile Apps E-Commerce Presence E-Commerce Presence-A Systematic Approach Software-Hardware E-Commerce Site Tools Developing a Website Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.186-210 and 226-274 The course notes will be given by the instructor.
5 E-Commerce Security and Payment Systems E-Commerce Security Environment Security Threats in E-Commerce Technology Solutions Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.289-337 The course notes will be shared by the instructor
6 Management Policies, Business Procedures and Public Laws E-Commerce Payment Systems Electronic Billing and Payment Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.338-361 The course notes will be shared by the instructor.
7 E-Commerce Marketing Internet Audience Online Marketing and Advertising Strategies Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.378-428 The course notes will be shared by the instructor.
8 Internet Marketing Technologies Costs and Benefits of Online Marketing Introduction to Social, Mobile and Local Marketing Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.429-471 The course notes will be shared by the instructor.
9 Social Marketing Mobile Marketing Local and Location Based Marketing Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.472-523 The course notes will be shared by the instructor.
10 Ethics, Law and E-Commerce Understanding Ethical, Social and Political Issues Privacy and Information Rights Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.538-581 The course notes will be shared by the instructor.
11 Intellectual Property Rights Governance Public Safety and Welfare Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.581-613 The course notes will be shared by the instructor.
12 E-Commerce Retail and Services Online Retail Sector Analyzing Viability of Online Firms E-Tailing Business Models The service Sector Online Financial Services Online Travel Services Online Career Services On-Demand Service Companies Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.636-690 The course notes will be shared by the instructor.
13 Online Media-Online Content Online Publishing The Online Entertainment Industry Online Communities Online Actions E-Commerce Portals Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.704-803 The course notes will be shared by the instructor.
14 B2B E-Commerce The Procurement Process and Supply Chains Trends in Supply Chain Management Net Marketplaces: The selling side of B2B Private Industrial Networks Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2021-2022 Business, technology, society, Seventeenth Edition, Pearson, p.p.816-867 The course notes will be shared by the instructor.


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7
All 1 1 3 3 1 1
C1 1 2 2 2 2
C2 1 2 3 1 1
C3 3 3 3
C4 2 4 2 1 2
C5 1 2 2 3 1

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