Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
5ITF363Consumer Behavior3+0+03610.06.2024

 
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program International Trade and Finance (Eng)
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course This course aims to:
• introduce students a framework for analyzing consumer behavior problems
• provide students with an extensive understanding of consumer behavior theories in marketing and social psychology
• allow students to interpret how consumer behavior can be affected by different marketing strategies.
Course Content The course focuses on giving students a comprehensive perspective on the factors affecting consumer behavior. The course also aims to provide deeper insights into consumers’ worlds by focusing on the psychological, sociological, and cultural aspects of the consumption phenomenon.
Course Methods and Techniques (1) Lecture, discussion lecture, (2) Case study
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof. Metin Toptaş metin.toptas@gedik.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Solomon, M.R. (2019). Consumer Behavior: Buying, Having, and Being (13th ed). Hoboken, NJ : Pearson.
Course Notes Available on the LMS.

Course Category
Social Sciences %30
Field %70

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 35
Assignment 4 % 10
Attendance 1 % 10
Total
6
% 55

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 13 3 39
Assignments 4 8 32
Mid-terms 1 20 20
Final examination 1 20 20
Total Work Load   Number of ECTS Credits 6 153

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 To recognize the consumer decision making process
2 To analyze the internal and external factors that impact consumer decision making process
3 To communicate effectively using the terminology of consumer behavior
4 To apply their knowledge of consumer behavior to make appropriate and effective marketing decisions
5 To analyze market information related to consumers

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Acquaintance and review of the syllabus
2 Buying, Having, and Being: An Introduction to Consumer Behavior Solomon (2019). Chapter 1
3 Buying, Having, and Being: An Introduction to Consumer Behavior Solomon (2019). Chapter 1
4 Perception Solomon (2019). Chapter 3
5 Learning and Memory Solomon (2019). Chapter 4
6 Motivation and Affect Solomon (2019). Chapter 5
7 The Self: Mind, Gender and Body Solomon (2019). Chapter 6
8 Personality, Lifestyles, and Values Solomon (2019). Chapter 7
9 Attitude and Persuasive Communications Solomon (2019). Chapter 8
10 Decision Making Solomon (2019). Chapter 9
11 Buying, Using and Disposing of Products Solomon (2019). Chapter 10
12 Group Influences and Social Media Solomon (2019). Chapter 11
13 Income and Social Class Solomon (2019). Chapter 12
14 Culture and Subcultures Solomon (2019). Chapter 13-14

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 5 1 3 2 5 3 1 2 2 2 3 3
C1 5 1 2 1 5 1 1 1 2 1 2 2
C2 5 4 2 2 4 2 2 1 2 2 1 3
C3 5 1 2 1 4 1 1 3 2 3 1 3
C4 4 1 3 1 5 2 1 2 3 2 1 1
C5 5 1 2 1 4 1 1 1 2 3 1 1

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  https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=115724&curProgID=5647&lang=en