Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
5	ITF363	Consumer Behavior	3+0+0	3	6

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	International Trade and Finance (Eng)
Mode of Delivery	Face to Face
Type of Course Unit	Elective
Objectives of the Course	This course aims to: • introduce students a framework for analyzing consumer behavior problems • provide students with an extensive understanding of consumer behavior theories in marketing and social psychology • allow students to interpret how consumer behavior can be affected by different marketing strategies.
Course Content	The course focuses on giving students a comprehensive perspective on the factors affecting consumer behavior. The course also aims to provide deeper insights into consumers’ worlds by focusing on the psychological, sociological, and cultural aspects of the consumption phenomenon.
Course Methods and Techniques	(1) Lecture, discussion lecture, (2) Case study
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Asist Prof. Metin Toptaş metin.toptas@gedik.edu.tr
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Solomon, M.R. (2019). Consumer Behavior: Buying, Having, and Being (13th ed). Hoboken, NJ : Pearson.
	Available on the LMS.

Course Category

Social Sciences	%30
Field	%70

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	13	3	39
Assignments	4	8	32
Mid-terms	1	20	20
Final examination	1	20	20
Total Work Load			Number of ECTS Credits 6 153

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	To recognize the consumer decision making process as well as the internal and external factors that impact the process
2	To analyze market information related to consumers
3	To communicate effectively in the discourse of consumer behavior
4	To apply their knowledge of consumer behavior to make appropriate and effective marketing decisions

Weekly Detailed Course Contents

Week	Topics	Study Materials
1	Acquaintance and review of the syllabus
2	Buying, Having, and Being: An Introduction to Consumer Behavior	Solomon (2019). Chapter 1
3	Buying, Having, and Being: An Introduction to Consumer Behavior	Solomon (2019). Chapter 1
4	Perception	Solomon (2019). Chapter 3
5	Learning and Memory	Solomon (2019). Chapter 4
6	Motivation and Affect	Solomon (2019). Chapter 5
7	The Self: Mind, Gender and Body	Solomon (2019). Chapter 6
8	Personality, Lifestyles, and Values	Solomon (2019). Chapter 7
9	Attitude and Persuasive Communications	Solomon (2019). Chapter 8
10	Decision Making	Solomon (2019). Chapter 9
11	Buying, Using and Disposing of Products	Solomon (2019). Chapter 10
12	Group Influences and Social Media	Solomon (2019). Chapter 11
13	Income and Social Class	Solomon (2019). Chapter 12
14	Culture and Subcultures	Solomon (2019). Chapter 13-14

Contribution of Learning Outcomes to Programme Outcomes

bbb

https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=115724&curProgID=5647&lang=en