Dersin Ayrıntıları
YarıyılKoduAdıT+U+LKrediAKTSSon Güncelleme Tarihi
5ITF363Consumer Behavior3+0+03605.08.2026
Dersin Detayları
Dersin Dili İngilizce
Dersin Düzeyi Lisans
Bölümü / Programı Uluslararası Ticaret ve Finansman (İngilizce)
Öğrenim Türü Örgün Öğretim
Dersin Türü Seçmeli
Dersin Öğretim Şekli Yüz Yüze
Dersin Amacı This course aims to:
• introduce students a framework for analyzing consumer behavior problems
• provide students with an extensive understanding of consumer behavior theories in marketing and social psychology
• allow students to interpret how consumer behavior can be affected by different marketing strategies.
Dersin İçeriği The course focuses on giving students a comprehensive perspective on the factors affecting consumer behavior. The course also aims to provide deeper insights into consumers’ worlds by focusing on the psychological, sociological, and cultural aspects of the consumption phenomenon.
Dersin Yöntem ve Teknikleri 1. Lecture / Direct Instruction, 4. Case Study, 7. Individual Study Method, 8. Question and Answer (Q&A),
Ön Koşulları Yok
Dersin Koordinatörü Yok
Dersi Verenler Dr. Öğretim Üyesi Metin Toptaş metin.toptas@gedik.edu.tr
Dersin Yardımcıları Yok
Dersin Staj Durumu Yok

Ders Kaynakları
Kaynaklar 1) Kotler, P., G. Armstrong, and S. Balasubramanian. (2024). Principles of Marketing (19th Ed.), Harlow, UK. Pearson Education Limited.
Ders Notları Available on the LMS.

Ders Yapısı
Sosyal Bilimler %30
Alan Bilgisi %70

Planlanan Öğrenme Aktiviteleri ve Metodları
Etkinlikler ayrıntılı olarak "Değerlendirme" ve "İş Yükü Hesaplaması" bölümlerinde verilmiştir.

Değerlendirme Ölçütleri
Yarıyıl Çalışmaları Sayısı Katkı
Ara Sınav 1 % 35
Ödev 4 % 20
Toplam :
5
% 55

 
AKTS Hesaplama İçeriği
İş Yükü Sayısı Süre Toplam İş Yükü (Saat)
Ders Süresi 14 3 42
Sınıf Dışı Ç. Süresi 13 3 39
Ödevler 4 8 32
Ara Sınavlar 1 20 20
Yarıyıl Sonu Sınavı 1 20 20
Toplam İş Yükü   AKTS Kredisi : 6 153

 
Dersin Öğrenme Çıktıları: Bu dersin başarılı bir şekilde tamamlanmasıyla öğrenciler şunları yapabileceklerdir:
Sıra NoAçıklama
1 To recognize the consumer decision making process
2 To analyze the internal and external factors that impact consumer decision making process
3 To communicate effectively using the terminology of consumer behavior
4 To apply their knowledge of consumer behavior to make appropriate and effective marketing decisions
5 To analyze market information related to consumers

 
Ders Konuları
HaftaKonuÖn HazırlıkDökümanlar
1 Acquaintance and review of the syllabus (1. Lecture / Direct Instruction, 8. Question and Answer (Q&A)) Chapter 1, pp. 162-163 Kotler, Keller & Balasubramanian (2024).
2 Model of Consumer Behavior (1. Lecture / Direct Instruction, 2. Discussion Method, 7. Individual Study Method) Chapter 1, pp. 163-166, Beyond Meat Case, Homework (Basic terms) Kotler, Keller & Balasubramanian (2024).
3 Characteristics Affecting Consumer Behavior: Cultural Factors (1. Lecture / Direct Instruction, 2. Discussion Method) Chapter 1, pp. 166-171 Kotler, Keller & Balasubramanian (2024).
4 Characteristics Affecting Consumer Behavior: Social Factors (1. Lecture / Direct Instruction, 2. Discussion Method) Chapter 1, pp. 171-174, Micro-Influencers Case Kotler, Keller & Balasubramanian (2024).
5 Characteristics Affecting Consumer Behavior: Personal Factors (1. Lecture / Direct Instruction, 4. Case Study) Chapter 1, pp. 174-177 Kotler, Keller & Balasubramanian (2024).
6 Characteristics Affecting Consumer Behavior: Psychological Factors (1. Lecture / Direct Instruction, 8. Question and Answer (Q&A)) Chapter 1, pp. 177-180, SPANX Case Kotler, Keller & Balasubramanian (2024).
7 The Buyer Decision Process (1. Lecture / Direct Instruction, 8. Question and Answer (Q&A), 4. Case Study) Chapter 1, pp. 180-182 Kotler, Keller & Balasubramanian (2024).
8 Types of Buying Decision Behavior (1. Lecture / Direct Instruction, 8. Question and Answer (Q&A), 4. Case Study, 7. Individual Study Method) Chapter 1, pp. 182-183 Homework (Chapter’s Discussion Questions) Kotler, Keller & Balasubramanian (2024).
9 The Customer Journey (1. Lecture / Direct Instruction, 8. Question and Answer (Q&A)) Chapter 1, p. 182 Kotler, Keller & Balasubramanian (2024).
10 The Buyer Decision Process for New Products (1. Lecture / Direct Instruction, 2. Discussion Method, 4. Case Study, 7. Individual Study Method) Chapter 1, p. 183, L’Oréal Case, Homework (Applications) Kotler, Keller & Balasubramanian (2024).
11 Stages in the Adoption Process (1. Lecture / Direct Instruction, 4. Case Study) Chapter 1, p.184 Kotler, Keller & Balasubramanian (2024).
12 Individual Differences in Innovativeness (1. Lecture / Direct Instruction, 4. Case Study) Chapter 1, p.185 Kotler, Keller & Balasubramanian (2024).
13 Influence of Product Characteristics on Rate of Adoption (1. Lecture / Direct Instruction, 4. Case Study ) Chapter 1, p.186 Kotler, Keller & Balasubramanian (2024).
14 Review and Case Study Discussions (1. Lecture / Direct Instruction, 2. Discussion Method, 4. Case Study, 7. Individual Study Method) Chapter 1, pp. 162-186 Homework (Company Case) Kotler, Keller & Balasubramanian (2024).

 
Dersin Program Çıktılarına Katkısı
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
Tüm 5 1 3 2 5 3 1 2 2 2 3 3
Ö1 5 1 2 1 5 1 1 1 2 1 2 2
Ö2 5 4 2 2 4 2 2 1 2 2 1 3
Ö3 5 1 2 1 4 1 1 3 2 3 1 3
Ö4 4 1 3 1 5 2 1 2 3 2 1 1
Ö5 5 1 2 1 4 1 1 1 2 3 1 1

  Katkı Düzeyi: 1: Çok Düşük 2: Düşük 3: Orta 4: Yüksek 5: Çok Yüksek