Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
5FTR381Health Communication And Media2+0+024

Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Nutrition and Dietetics
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course By explaining the theoretical basis of health communication, to provide students with the ability to evaluate health communication activities with a critical approach and foresight in accordance with the interdisciplinary nature of the field.
Course Content Health communication and basic concepts in health communication, the concept of the target audience in health communication and how to determine the target audience, the evaluation of the concept of communication in terms of health communication, communication in the triangle of patient, physician and pharmacist, health communication campaigns, basic concepts in the media and the importance of the media in communication, health literacy and critical health communication, health news and health journalism in newspapers in central media, health news and health journalism on televisions in central media, health news and journalism in magazines, health news and journalism in medical journals, health news and journalism in social media, health news and journalism in local media.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Deniz AKÇAY BALCI
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Sağlık İletişimi, Okay A., Der Kitabevi, 2014
Course notes will be given weekly.

Course Category
Social Sciences %70
Education %20
Health %10

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Hours for off-the-c.r.stud 14 5 70
Mid-terms 1 2 2
Final examination 1 2 2
Total Work Load   Number of ECTS Credits 4 102

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 To be able to define health communication.
2 To be able to distinguish health communication studies with different target audiences.
3 To be able to explain the basic concepts in the media and the importance of the media in health communication.
4 To be able to evaluate health communication studies in different media.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Health communication and basic concepts in health communication
2 The concept of target audience in health communication and how to determine the target audience
3 Evaluation of the concept of communication in terms of health communication
4 Communication in the triangle of patient, physician and pharmacist
5 Health communication campaigns
6 Basic concepts in media and the importance of media in communication
7 Health literacy and critical health communication
8 Midterms
9 Health news and health journalism in newspapers in the media
10 Health news and health journalism on televisions in the media
11 Health news and journalism in magazines
12 Health news and journalism in medical journals
13 Health news and journalism on social media
14 Health news and journalism in local media
15 Overview
16 Finals


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 2 3 3 2 3 2 3 4 1 2
C1 2 3 3 2 3 2 3 4 1 2
C2 2 3 3 2 3 2 3 4 1 2
C3 2 3 3 2 3 2 3 4 1 2
C4 2 3 3 2 3 2 3 4 1 2

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=118849&curProgID=5610&lang=en