Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
3	YBS201	Marketing Management	3+0+0	3	6

Course Details

Language of Instruction	Turkish
Level of Course Unit	Bachelor's Degree
Department / Program	Management Information Systems
Mode of Delivery	Face to Face
Type of Course Unit	Compulsory
Objectives of the Course	The aim of the course is to transfer information about the business management process to the students and to provide the students with the ability to make connections between management concepts.
Course Content	Within the scope of marketing management course; the place of marketing in business functions, the relationship between the marketing system and the environment in which it is located, marketing units and their functioning, marketing strategies and planning, marketing research and marketing information systems, consumer behaviour, product, distribution, promotion, pricing strategies, global and digital marketing will be focused on.
Course Methods and Techniques	(1) lecture, lecture with discussion, (2) case study, (3) small group discussion, (4) group work, (5) presentation, (6) guest speaker
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Asist Prof. Osman Yılmazcan
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Tokol, Tuncer, Pazarlama Yönetimi -Üniversite Kütüphanesi Keegan W. J ve Green, M.J. Küresel Pazarlama, 7.basımdan Çeviri, NOBEL. Çavuşoğlu, Bora, Marka Yönetimi ve Pazarlama Stratejisi- Üniversite Kütüphanesi Erdoğan, Bayram Zafer. Pazarlama Yönetimi- Üniversite Kütüphanesi Altunışık, R., Özdemir, Ş., Torlak, Ö. Modern Pazarlama
	Lecturer notes

Course Category

Social Sciences

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Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	14	5	70
Mid-terms	1	20	20
Final examination	1	20	20
Total Work Load			Number of ECTS Credits 6 152

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Has a basic level of knowledge in the field.
2	To be able to work in the marketing department of companies.
3	Will be able to analyse and manage the marketing process.
4	Analyse and interpret consumer behaviour and manage sales.
5	Will be able to communicate effectively with the customer.
6	Awareness of the necessity of lifelong learning; social media, technology retailing and electronic retailing will gain the ability to follow developments in the field and continuous self-renewal

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Business Functions and Marketing Function
2	Marketing Concept and Development Process of Marketing Understanding
3	Marketing Mix-Product Planning and Development
4	Marketing Mix-Pricing
5	Marketing Mix-Distribution Channels
6	Marketing Mix-Promotion
7	Industry Analysis Market Segmentation and Selection of Target Markets
8	Marketing Information System
9	Marketing Information System
10	Marketing Research and Stages
11	Digital Marketing
12	Global Marketing and Global Marketing Environment
13	Approach to Global Markets
14	Global Market Entry Strategies

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=162999&curProgID=5702&lang=en