Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
4YBS212E-Commerce3+0+036

Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Management Information Systems
Mode of Delivery Face to Face
Type of Course Unit Compulsory
Objectives of the Course The aim of the course is to teach students the general concepts of e-commerce and its related subjects.
Course Content E-commerce is a significant concept preferred by the global population and reshaping the distribution structures of global brands. Therefore, within the scope of this course, the concept of e-commerce and its various types are explained. Payment methods and security systems used in the e-commerce structure are examined. The topics discussed in the course are reinforced with examples from global brands.
Course Methods and Techniques (1) The course is conducted in a discussion-based manner. (2) Students' knowledge is reinforced with various case studies. (3) Students give group presentations in the class. (4) Guest speakers are invited to the course.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof. Elif TÜRK https://abis.gedik.edu.tr/elif-turk elif.turk@gedik.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Coşkun, A. N. (2004). Elektronik Ticaretin Gelişiminde Temel Dinamikler ve Gelişimi Önündeki Engeller. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13(2).
Diker, A., & Varol, A. (2013, May). E-Ticaret ve güvenlik. In 1st International Symposium on Digital Forensics and Security (ISDFS’13) (Vol. 20, No. 21, pp. 29-33).
Gedik, Y. (2021). E-Ticaret: Teorik bir çerçeve. Ankara Üniversitesi Sosyal Bilimler Dergisi, 12(1), 184-198., Yamamato, T. G., (2020), E-Ticaret: Kavramlar Gelişim ve Uygulamalar, ss.22-36
Uluç, G., & Yarcı, A. (2017). SOSYAL MEDYA KÜLTÜRÜ. Dumlupınar Üniversitesi Sosyal
Karadağ, Serkan, E-Ticaret Hakkında Her Şey, İskenderiye Yayınları
Öztek, M., Yerden, N. K., Çolak, E., & Ecem, S.A.R.I. (2021). Fenomen pazarlamasında sosyal medyanın rolü ve moda sektörü üzerine bir içerik analizi. Yaşar Üniversitesi E-Dergisi, 16(62), 1053-1077.
Özçelik Baloğlu, Ö. (2023). Teknolojik Bir Dönüşüm Olarak Dijitalleşme Kavramı ve Etkileri. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 13(2), 1189-1210. https://doi.org/10.30783/nevsosbilen.1276723
Yamamato, Gonca Telli, E-Ticaret Kavramlar Gelişim ve Uygulamalar, Kriter Yayınları
Yamamato, Gonca Telli, E-Ticaret Kavramlar Gelişim ve Uygulamalar, Kriter Yayınları
Karadağ, Serkan, E-Ticaret Hakkında Her Şey, İskenderiye Yayınları
Yamamato, Gonca Telli, E-Ticaret Kavramlar Gelişim ve Uygulamalar, Kriter Yayınları

Course Category
Engineering %25
Engineering Design %25
Social Sciences %50

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Project 1 % 20
Final examination 1 % 40
Total
3
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 3 42
Presentation 1 24 24
Mid-terms 1 10 10
Project 1 20 20
Final examination 1 15 15
Total Work Load   Number of ECTS Credits 6 153

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Students explain the concept of e-commerce in detail.
2 Students compare different e-commerce types.
3 Students prepare a project by researching various concepts related to digitalization.
4 Students explain the concepts that influence the digitalization process.
5 Students explain general concepts related to marketing in detail.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Evolution of Internet History of Digitalization Evolution of E-Commerce Özçelik Baloğlu, Ö. (2023). Teknolojik Bir Dönüşüm Olarak Dijitalleşme Kavramı Ve Etkileri. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 13(2), 1189-1210. https://doi.org/10.30783/nevsosbilen.1276723 The course notes will be shared by the instructor.
2 Definition and Concept of E-commerce Differences between e-commerce and e-business Coşkun, A. N. (2004). Elektronik Ticaretin Gelişiminde Temel Dinamikler ve Gelişimi Önündeki Engeller. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13(2). Instructor will upload the course notes to the perculus system.
3 Different Marketing Concepts Related with e-commerce Coşkun, A. N. (2004). Elektronik Ticaretin Gelişiminde Temel Dinamikler ve Gelişimi Önündeki Engeller. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13(2). The course notes will be shared by the instructor.
4 Objectives of E-commerce Attributes of E-commerce Effects of e-commerce to lifstyles Gedik, Y. (2021). E-Ticaret: Teorik bir çerçeve. Ankara Üniversitesi Sosyal Bilimler Dergisi, 12(1), 184-198., Yamamato, T. G., (2020), E-Ticaret: Kavramlar Gelişim ve Uygulamalar, ss.22-36 The course notes will be shared by the instructor.
5 E-Commerce Modals Development of E-Commerce E-commerce Portals Yamamato, T. G., (2020), E-Ticaret: Kavramlar Gelişim ve Uygulamalar, ss.38-50 The course notes will be shared by the instructor.
6 E-Commerce Types Business to business Business to Customer Customer to Customer Yamamato, T. G., (2020), E-Ticaret: Kavramlar Gelişim ve Uygulamalar, ss.51-80 The course notes will be shared by the instructor.
7 E-Commerce Types, E-Auction, Government to Government, Government to Customer, Government to Business Yamamato, T. G., (2020), E-Ticaret: Kavramlar Gelişim ve Uygulamalar, ss.51-80 The course notes will be shared by the instructor.
8 E-Marketing, Online marketing, Buyer sided E-Marketing, Telemarketing, IPTV Yamamato, T. G., (2020), E-Ticaret: Kavramlar Gelişim ve Uygulamalar, ss.81-92 The course notes will be shared by the instructor.
9 Permission-based Marketing E-mail Marketing Viral Marketing Öztek, M., Yerden, N. K., Çolak, E., & Ecem, S.A.R.I. (2021). Fenomen pazarlamasında sosyal medyanın rolü ve moda sektörü üzerine bir içerik analizi. Yaşar Üniversitesi E-Dergisi, 16(62), 1053-1077. The course notes will be shared by the instructor.
10 Social Network Platforms and E-Commerce Types of Social Networks Uluç, G., & Yarcı, A. (2017). SOSYAL MEDYA KÜLTÜRÜ. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi(52), 88-102. The course notes will be shared by the instructor.
11 E-Commerce Planning Basic e-commerce decisions E-commerce vision Determining E-Commerce Budget Human Resource in E-Commerce Yamamato, T. G., (2020), E-Ticaret: Kavramlar Gelişim ve Uygulamalar, ss.118-130 The course notes will be shared by the instructor.
12 E-Commerce Applications, Web Sites, Content Management Systems and Attributes, E-Order and Delivery Yamamato, T. G., (2020), E-Ticaret: Kavramlar Gelişim ve Uygulamalar, ss.131-154 The course notes will be shared by the instructor.
13 Security and Payment Systems in E-Commerce Accounting and Taxation in E-Commerce Diker, A., & Varol, A. (2013, May). E-Ticaret ve güvenlik. In 1st International Symposium on Digital Forensics and Security (ISDFS’13) (Vol. 20, No. 21, pp. 29-33). The course notes will be shared by the instructor.
14 Online Retailing Applications and Sectoral Examples https://www.hepsiburada.com/ www.sephora.com.tr www.superstep.com The course notes wiil be shared by the instructor.


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8
C1 1 1 1 1 2 3 4 1
C2 2 2 1 2 2 4 3 1
C3 3 4 2 5 3 5 5 3
C4 4 5 1 1 1 3 1 1
C5 2 1 1 2 1 2 2 1

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