Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
1	MED103	Dıgıtal Advertısıng And Publıc Relatıons	3+0+0	3	6

Course Details

Language of Instruction	Turkish
Level of Course Unit	Associate Degree
Department / Program	Media and Communication
Mode of Delivery	Face to Face
Type of Course Unit	Compulsory
Objectives of the Course	The aim of this course is to provide an understanding of the concept of advertising and how advertising in digital environments that emerged with the changes in technology has undergone a change and transformation. At the same time, to have information about the concepts of digital and new media and to understand and use the features of these new advertising media.
Course Content	In this course, while explaining the concept of advertising, information will be given about digitalization, social media and internet technologies, with examples from traditional and new media. Concepts and examples will be explained through the new innovations and a comparative explanation will be made.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Instructor Elif Ünaldı elif.unaldi@gedik.edu.tr
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Vardarlıer, Pelin (2021) Social Media Strategy, Nobel Academic Publishing Öcal, Derya &Polat, Hıdır (2020) Digital Advertising, Nobel Commission Dedeoğlu, Gözde (2016) Technology, communication, New Media and Ethics, Sentez Publishing
	Theoretical lectures, following current events, comparison and discussion


	anlatim, tartisma, sinav

Course Category

Social Sciences	%20
Field	%80

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	14	3	42
Assignments	2	10	20
Presentation	1	5	5
Mid-terms	1	15	15
Final examination	1	20	20
Total Work Load			Number of ECTS Credits 6 144

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Will be able to define general concepts related to advertising and public relations.
2	Understand the concept of digital advertising and recognize digital advertising environments.
3	Get to know advertising and Public relations in the digital environment and understand the difference by comparing it with traditional media.
4	Will be able to recognize and explain the types of digital advertising and public relations in detail.
5	Will be able to evaluate this process by defining the change and development of new media.
6	To be able to comprehend the ethical dimensions of the changes brought about by the new media.

Weekly Detailed Course Contents

Week	Topics	Materials
1	Definition of the concept of advertising and the history of advertising	Lecture Notes
2	Advertising purposes, functions and types of advertising	Lecture Notes
3	Ad environments and features	Lecture Notes
4	Conceptual and historical process of digitalization	Lecture Notes
5	Definition, conceptual framework and historical development of public relations	Lecture Notes
6	Public relations models	Lecture Notes
7	Public relations organization	Lecture Notes
8	Tools used in public relations and media relations	Lecture Notes
9	Digital culture and identity building	Lecture Notes
10	The concept of social media and the development of social media	Lecture Notes
11	Social media and personal publishing	Lecture Notes
12	Corporate social media	Lecture Notes
13	Future communication technologies	Lecture Notes
14	Ethical issues emerging in new media	Lecture Notes

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=202995&curProgID=5729&lang=en