Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
2	MED102	Corporate Communication And Reputation Management	3+0+0	3	6

Course Details

Language of Instruction	Turkish
Level of Course Unit	Associate Degree
Department / Program	Media and Communication
Mode of Delivery	Face to Face
Type of Course Unit	Compulsory
Objectives of the Course	The course purposes to present basic concepts and applications of corporate communication such as corporate culture, corporate identity, corporate design, support of advertisement to corporate image, basic elements of corporate culture and corporate image, management of slogans, logos and colours, brand management, reputation and perception management, crisis management by examining related cases.
Course Content	Constituting corporate communication and corporate identity; corporate design and culture; utilizing the support of advertisement in corporate reputation and imag;, basic elements of corporate culture and image; managing slogans, logos and colours; reputation management; crisis management.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Instructor Elif ÜNALDI elif.unaldi@gedik.edu.tr
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Ayla Okay, Kurum Kimliği, Mediacat Yayınları, 2000 Şadi Can Saruhan, Ayla Öncer Özdemir, Değer Hedefli İşletmecilik, Nihad Sayar Vakfı Yayınları, İstanbul 2004
	Lecture, Question-Answer, Discussion, Case Study


	Ara sınav, Kısa sınav, Final sınavı ve Ödev

Course Category

Social Sciences	%20
Field	%80

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	15	3	45
Hours for off-the-c.r.stud	15	5	75
Mid-terms	1	10	10
Final examination	1	15	15
Total Work Load			Number of ECTS Credits 6 145

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Understands the concepts of institution, identity and reputation and knows their functioning.
2	Knows the elements of corporate identity and the strategic management process.
3	Have the ability to recognize the visual elements of the corporate identity.
4	Learns ways to manage corporate reputation.
5	Learns how to manage crises and take advantage of opportunities.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Definitions: Corporate communication, corporate identity; using logo, slogan, colour and letters for corporate identity; examples
2	Corporate design and corporate image: What?s image? What happens if an organization has no image?
3	Strategic management and planning in corporate communication; quality of management; customer satisfaction; product and service quality
4	Corporate advertising; types of advertisement; what s an image ad?
5	Corporate culture and PR, definition and elements of corporate culture; How do managers, employees and their families influence corporate culture? Corporate culture change, change management
6	Sponsorship and its effects on image; types of sponsorship; budget management, measuring efficiency of sponsorship
7	Sales, quality and customer satisfaction, services after sale, personal sales; from mouth to mouth marketing (WOW); effect of internet on WOW; reputation and image managemet
8	Social responsibility and ethical dimension of corporate communication; case analysis
9	Perception management
10	Crisis management and PR; description and types of crisis; reputation management in crisis period; crisis management and media
11	Reputation management: What?s reputation been related with?
12	Governance index and reputation management in terms of stakeholders (shareholders, employees, suppliers, customers, public opinion, sector and media)
13	Measuring the corporate reputation,
14	General review and case analysis

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=202999&curProgID=5729&lang=en