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Dersin Dili
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İngilizce
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Dersin Düzeyi
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Lisans
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Bölümü / Programı
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Uluslararası Ticaret ve Lojistik (İngilizce)
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Öğrenim Türü
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Örgün Öğretim
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Dersin Türü
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Zorunlu
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Dersin Amacı
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The objectives of the course is threefold:
• The first is to explain the role of marketing within the firm and society.
• The second is to expose you to the two parts of a marketing strategy: the target market and the marketing mix.
• The last objective is to make you recognize the four basic tools in the marketing mix: product, promotion, price, and distribution.
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Dersin İçeriği
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The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing, such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.
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Dersin Yöntem ve Teknikleri
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Ön Koşulları
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Yok
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Dersin Koordinatörü
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Yok
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Dersi Verenler
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Dr. Öğretim Üyesi Elif TÜRK https://abis.gedik.edu.tr/elif-turk elif.turk@gedik.edu.tr
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Dersin Yardımcıları
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Yok
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Dersin Staj Durumu
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Yok
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Ders Kaynakları
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Kaynaklar
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Philip Kotler and Kevin Lane Keller (2015). Marketing Management (15th Ed.). Pearson Education Ltd.,Harlow, UK.
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Available on the LMS
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Ders Yapısı
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Sosyal Bilimler
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%40
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Alan Bilgisi
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%60
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