Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
8ENDS427Strategic Management3+0+036

Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Computer Engineering
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course The purpose of this course is to enable students describe the strategic management process and the advantages of strategic management.
Course Content Strategic management process, idustrial analysis, internal analysis, resources and core competencies, achieving sustainable competitive advantage.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Petek Tosun
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources • Ülgen, H. & Mirze, K. (2010). İşletmelerde Stratejik Yönetim, İstanbul: Beta Basım
• Bakoğlu, R. (2010). Çağdaş Stratejik Yönetim, İstanbul: Beta Basım
• Okumuş, F., Koyuncu, M., Günlü, E. (ed) (2012) İşletmelerde Stratejik Yönetim. Ankara: Seçkin Yayıncılık.
• Strateji (HBR’s 10 Must Reads) , (2011). İstanbul: Optimist Yayım Dağıtım.
Will be sent by the instructor.
Öğrencilerle OBS sisteminden paylaşılmıştır.
Öğrencilerle OBS sisteminden paylaşılmıştır.
İlan edilecektir.

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 25
Assignment 1 % 15
Final examination 1 % 60
Total
3
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 1 30 30
Total Work Load   Number of ECTS Credits 1 30

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Describes the strategic management process and its elements.
2 Can conduct external analysis.
3 Can conduct internal analysis for a firm.
4 Describes the relationship and the differences between corporate level, business level and functional strategies.
5 Can interpret strategy implementation and control processes in the context of organizational functions.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to strategic management.
2 Strategic management process.
3 Industrial analysis
4 Internal analysis
5 Generic Strategies
6 Corporate Strategy
7 Business Strategies
8 Midterm examination
9 Functional strategies
10 Mergers & Acquisitons
11 Organization Human Resources
12 Strategy Evaluation and Control
13 Ethical Issues in Strategic Management
14 R&D Activitiies


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11
All 5 5 5 5
C1 5 5 5 5
C2 5 5 5 5
C3 5 5 5 5
C4 5 5 5 5
C5 5 5 5 5

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=206056&curProgID=5607&lang=en