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Language of Instruction
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Turkish
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Computer Engineering
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Internalizing the awareness of how important new product development is for the survival of contemporary, competitive organizations; giving necessary theoretical information on this subject; and having students do a case study in an organization that produces goods or services with the information they receive
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Course Content
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Gaining the necessary skills and equipment to develop new products and bring them to market. Having sufficient equipment for business development.
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Course Methods and Techniques
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Asist Prof. Tuğbay Burçin Gümüş
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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1. Ulrich, K.T., Eppinger, S.D., “Product Design and Development”, Fourth Edition, McGraw-Hill, 2008. 2. Millier, P., “Stratégie et Marketing de l'Innovation Technologique : Lancer avec Succès des Produits qui n'existent pas Encore”, 2e édition, Dunod, 2005. 3. “Ürün Geliştirme Kılavuzu”, İstanbul Sanayi Odası, Yayın No: 2011. 4. “Proje Yönetimi Kılavuzu”, İstanbul Sanayi Odası, Yayın No: 2011. 5. Birgitte Borja de Mozota, “Tasarım Yönetimi”, MediaCat Kitapları, 2005. 6. Matheson, D., Matheson, J., “Akıllı Örgüt - Stratejik Ar-Ge ile değer yaratma”, Harvard Business School Press, Boyner Holding Yayınları, 1999.
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Course Notes
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1. Ulrich, K.T., Eppinger, S.D., “Product Design and Development”, Fourth Edition, McGraw-Hill, 2008.
2. Millier, P., “Stratégie et Marketing de l'Innovation Technologique : Lancer avec Succès des Produits qui
n'existent pas Encore”, 2e édition, Dunod, 2005.
3. “Ürün Geliştirme Kılavuzu”, İstanbul Sanayi Odası, Yayın No: 2011.
4. “Proje Yönetimi Kılavuzu”, İstanbul Sanayi Odası, Yayın No: 2011.
5. Birgitte Borja de Mozota, “Tasarım Yönetimi”, MediaCat Kitapları, 2005.
6. Matheson, D., Matheson, J., “Akıllı Örgüt - Stratejik Ar-Ge ile değer yaratma”, Harvard Business School
Press, Boyner Holding Yayınları, 1999.
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