Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
1GİT129Introduction To Visual Communication Design3+0+034

Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Visual Communication Design
Mode of Delivery Face to Face
Type of Course Unit Compulsory
Objectives of the Course In this lesson, the introduction of professional and sectoral applications of Visual Communication Design Department, part of the world and which was opened under the faculties in Turkey, a multi-disciplinary section as well as space and interact with different disciplines, it aims to examine the collaborations. Explaining the concepts and the history of interactive media design and interactive media design concepts. The aim of this course is to introduce the image aesthetics, to see and look at Gestalt and Semiotic methods.
Course Content The concept of Visual Communication Design, the fields of study and its application, the relation between seeing and look, the theory of Gestalt and its applications in art and visual arts, semiotic view, creating metaphor, image aesthetics, electronic light, video-art, video and visual arts, another form of narration, Visual Hierarchy, Design Processes, Story-Board, Infographic.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof. Emel BİROL
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Kilci, Levend. 2014, Image Aesthetics, İnkılap Bookstore, İstanbul
SONTAG, Susan. 2008, On Photography, Agora Library, Istanbul
AKERSON, Fatma ERKMEN. 2016, Introduction to Semiotics, Bilge Kültür-Sanat
ARNHEİM, Rudolf, 2007, Visual Thinking, Metis Publications, Istanbul
Barthes, Roland. 2012, Camera Lucida, Six Forty Five publications, Istanbul
Visual Communication and Graphic Design, Tevfik Fikret UÇAR

Course Category
Social Sciences %20
Field %80

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 12 3 36
Hours for off-the-c.r.stud 12 6 72
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load   Number of ECTS Credits 4 114

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Recognize the professional and sectoral application areas of Visual Communication Design Department.
2 The Department of Visual Communication Design examines the side areas and interactions and collaborations with different disciplines.
3 To be able to recognize interactive media design and interactive media design concepts.
4 Gestalt and semiotic methods to gain the ability to see and gain.
5 Have knowledge about Image Aesthetics, Electronic Light, Video-Art, Story-Board and Infographic.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction and announcement of the course content. The concept of Visual Communication Design, study and application areas, interactions with different disciplines, examination of collaborations
2 What is Visual Thinking in Design and Art? Symbols in Natural Communication Design, Natural Notification, Artificial Notification, Color as a Symbolic Item.
3 Gestalt Theory Principles and Applications in Art and Visual Arts.(http://materyaltasarimi.weebly.com/uploads/4/8/5/0/4850273/h5__1_gestalt_kurami.pdf)
4 Gestalt Theory Principles and Applications in Art and Visual Arts.
5 On the Comparison of Image Aesthetics and Meta Esthetics ... Video-Art; Nam-Jun PAIR and Video Installation
6 Creating Metaphors from Concepts and Maxims. To illustrate the story by taking concepts or proverbs.
7 Midterm Exam
8 Another Form of Narration; John BERGER ... Visual Hierarchy and Design Process, UÇAR, Tevfik Fikret.
9 What is Story-Board? Where to Use and Thinking Practices in Visual Communication Design, Thinking Processes.
10 Thematic Story - Board Practical Studies
11 Explaining a Visual Story by Coming from Image and / or Concept ... (ÖZCAN, Oğuzhan. 2009, Basic Steps in Interactive Media Design, Pusula Publishing)
12 What is Infographic? Selection and application of infographic application.
13 What is Infographic? Selection and application of infographic application. Istanbul Gedik University Garden, Winter Garden, Canteen, Parking and Library and Conference Hall.
14 final exam


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 5 4 3 3 4 4 3 3 5 5 5
C1 5 4 4 4 4 5 3 4 5 5 5
C2 5 4 4 3 4 5 3 3 5 5 4
C3 5 3 3 3 4 4 3 4 5 5 4
C4 5 3 3 4 4 4 4 3 5 5 5
C5 5 4 3 3 4 4 4 3 5 5 5

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