Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
5GİT359Basic Advertising3+0+034

Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Visual Communication Design
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course The aim of the course is to provide the students with the basic concepts related to advertising, which have a large share in today's consumption society, and to have information about the aims, functions and types of advertising.
Course Content The concepts related to advertising and advertising, the historical development of advertising, the functioning of the advertisement and the models related to advertising, advertising types and environments, advertising campaigns, new trends in advertising will be examined in detail and examples will be examined.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Ceyda Deneçli
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources *Konu ile ilgili akademik makaleler
*Ders notları
* Yıldız,Ö.E. (2015). Reklam ve İkna. İstanbul: Krtier Yayınevi
* Tungate, M. (208) Reklamcılığın Global Tarihi. Mediacat kitapları.

Course Category
Social Sciences %20
Field %80

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 5 70
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load   Number of ECTS Credits 4 118

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Define the basic functions and objectives of advertising.
2 Defines the general concepts related to advertising.
3 Evaluates the extent to which advertising and visuality are related.
4 Establishes the link between advertising and different disciplines.
5 Understands the current approaches to advertising.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction course, information about the course.
2 Marketing, Marketing Communication and Advertising
3 Advertising Definition, Functions and Objectives
4 Historical Development of Advertising
5 Advertising and Persuasion. Models Related to the Operation Process of Advertising.
6 Exam
7 Advertisemen Types
8 Advertising Media
9 Advertising Campaigns and campaign examples
10 Advertising attractiveness
11 New Trends in Advertising (guerrilla marketing and advertising, entertainment marketing and advertising and experiential marketing and advertising)
12 Student presentations
13 Student presentations
14 Exam


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 4 5 3 1 2 3 3 3 4 5 4 5
C1 4 5 3 1 2 3 3 3 4 5 4 5
C2 3 5 3 1 1 2 4 2 3 5 4 5
C3 4 4 4 2 2 3 3 3 4 4 3 4
C4 4 4 4 1 3 3 3 3 4 5 4 4
C5 3 5 3 1 2 3 3 3 4 5 4 4

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=208869&curProgID=5717&lang=en