Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
6GİT370Introduction To Creative Copywriting3+0+03414.06.2024

 
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Visual Communication Design
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course This course aims to teach the students how to write special texts in communication, like news, comments, advertisements etc. By using the language effective and creatively.
Course Content Giving information about all kind of texts which have been used in the fields of Visual communication.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Prof. Mehmet Zaman Saçlıoğlu
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources William Zinsser - İyi Yazmak Üzerine:


Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 4 56
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load   Number of ECTS Credits 3 104

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Student learns different text types
2 Learns how to write news and criticising texts
3 Learns how to write essays
4 Learns how to write advertisement and spot announcements
5 Learns how to write press releases ant creative presentations
6 Learns to analise a text with it’s surrounding and the period which it was written

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 introduction to the course
2 Talking on the samples of the texts which have been used in the field.
3 Working on advertising texts and press release
4 Critisizing the works on advertising texts and press release
5 Working on various newspaper articles
6 Working and critisizing on various newspaper articles
7 Working on news, comments and examining the important coloumnists
8 Midterm exam
9 Samples of advertising texts,
10 Working on advertising tets, spot announcements
11 Discussions about advertising text and spot works
12 A short working project
13 A short working project
14 Overall assessment of the year

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
C1 3
C2 3
C3 3
C4 3
C5 3
C6 3

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  https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=208885&curProgID=5717&lang=en