Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
6	GİT370	Introduction To Creative Copywriting	3+0+0	3	4

Course Details

Language of Instruction	Turkish
Level of Course Unit	Bachelor's Degree
Department / Program	Visual Communication Design
Mode of Delivery	Face to Face
Type of Course Unit	Elective
Objectives of the Course	This course aims to teach the students how to write special texts in communication, like news, comments, advertisements etc. By using the language effective and creatively.
Course Content	Giving information about all kind of texts which have been used in the fields of Visual communication.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Prof. Mehmet Zaman Saçlıoğlu
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	William Zinsser - İyi Yazmak Üzerine:

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	14	4	56
Mid-terms	1	3	3
Final examination	1	3	3
Total Work Load			Number of ECTS Credits 3 104

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Student learns different text types
2	Learns how to write news and criticising texts
3	Learns how to write essays
4	Learns how to write advertisement and spot announcements
5	Learns how to write press releases ant creative presentations
6	Learns to analise a text with it’s surrounding and the period which it was written

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	introduction to the course
2	Talking on the samples of the texts which have been used in the field.
3	Working on advertising texts and press release
4	Critisizing the works on advertising texts and press release
5	Working on various newspaper articles
6	Working and critisizing on various newspaper articles
7	Working on news, comments and examining the important coloumnists
8	Midterm exam
9	Samples of advertising texts,
10	Working on advertising tets, spot announcements
11	Discussions about advertising text and spot works
12	A short working project
13	A short working project
14	Overall assessment of the year

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=208885&curProgID=5717&lang=en