Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
6GİT360New Media And Advertising3+0+034

Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Visual Communication Design
Mode of Delivery Face to Face
Type of Course Unit Elective
Objectives of the Course The aim of the course is to make students aware of the changes and innovations in the new media environments that occur with the developments in technology. Students will be able to comprehend the properties of these new media advertising media in advertising and understand how to adapt their designs in this direction.
Course Content The development of the Internet, the new media concept, new media advertising concepts are explained in detail, social media ads, in-game ads, mobile ads and so on. new media ad types will be reviewed through ad samples.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Ceyda Deneçli
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources New Media and Advertising, Editor: Abdullah Özkan, Nilnur Tandağgüneş, Betül Onay Doğan
Digital Advertising and Youth, R. Gülay Öztürk. Beta Publishing House
Advertising 2.0, Tracy L.Tuten., Praeger.2008. Digital Advertising, Andrew McStay. Palgrave MacMillan.
Advertising and New Media, Christina Spurgeon, Routkedge
Technology, Communication, New Media and Ethics, Gözde Dedeoğlu, Sentez Publishing
Social Media Industry
Social Media, Yeşim Güçdemir, Derin Publishing, Tolga Kara, Beta Publishing

Course Category
Social Sciences %20
Field %80

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 5 70
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load   Number of ECTS Credits 4 118

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Define the new media concept and new media environments in advertising.
2 Makes comparisons between new media and traditional media.
3 Evaluate the transformation process by defining the transformation of the Internet in the field of development and communication.
4 Relates new media advertising environments to the designs they apply in their field.
5 Explain new media advertising types in detail


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction course and information about the course.
2 Advertising concept, types of advertising
3 Basic Advertising models
4 Development of internet, transformation of media and communication space
5 New media concept and basic features. Comparison of new media and traditional media.
6 Midterm
7 The relationship between new media, marketing and advertising.
8 Digital advertising and its development in the process Social media concept and development of social media
9 Digital ad types
10 Digital ad types
11 Digital ad types
12 Student presentations
13 Student presentations
14 Exam


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 5 5 3 1 2 5 3 4 5 5 4 5
C1 5 5 3 1 1 4 4 4 5 5 4 4
C2 4 4 4 1 2 5 3 3 4 4 4 5
C3 5 5 3 1 2 5 3 4 5 5 4 5
C4 5 5 5 4 4 5 5 5 5 5 3 5
C5 5 5 3 1 1 5 2 4 5 5 4 5

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=208886&curProgID=5717&lang=en