Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
7	GİT451	Packaging Design I	3+0+0	3	4

Course Details

Language of Instruction	Turkish
Level of Course Unit	Bachelor's Degree
Department / Program	Visual Communication Design
Mode of Delivery	Face to Face
Type of Course Unit	Elective
Objectives of the Course	The aim of this course is to establish theoretical background to analyze Packaging as one of the principal elements of visual communication and thus bonds design and communication to form a relationship between user and product. To have a holistic approach to packaging, basic design elements which it is composed of are studied. Within this content Packaging field researches, materials used and production methods are supported by knowledge on environmental factors, consumer behaviours and buying patterns in order to create contemporary, innovative and creative design products.
Course Content	Overview of Packaging Design, Historical Development, Production Methods, Types of Materials Used, Printing Techniques, Relations with Communication and Marketing Fields, National and Global Sector Analysis
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Asist Prof. Emel Birol
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	1-Ambalajın Tarihsel Gelişimi Tablo 2-ASD Yıllık Raporları, FEFCO katalogları
	Emre Becer, Packing Design, Dost Yayınevi, Istanbul

Course Category

Social Sciences	%20
Field	%80

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	14	6	84
Mid-terms	1	3	3
Final examination	1	3	3
Total Work Load			Number of ECTS Credits 4 132

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Defines the basic concepts of packaging as a communication element, to establish a relation between user and product.
2	Revises fundamentals of packaging design, design history, concurrent trends and technological developments followed worlwide and nationally.
3	Relates theories of packaging to communication and marketing.
4	1. Relates colour, shape, size and graphic as the physical characteristics of packaging, influencing the process of decision-making, visual perception and buying behaviours.
5	Identifies variety of materials, production methods and printing techniques used in packaging.
6	Interprets concepts of 2D&3D design,typography and branding as the physical characteristics on packaging design.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Introduction, Fundamentals of Packaging, Packaging and Visual Communication Relationship
2	Packaging Design History, Increasing role of Packaging in Lifecycle
3	National&International Packaging Industry, Materials used in Packaging
4	Consumer Packaging, Material-Paper Products
5	Analysis of Visual Elements of Packaging, Material-Glass products
6	Concurrent Shopping and Consumption Habits, Material-Metal products
7	Midterm
8	Packaging as Marketing Tool, Material-Plastic Products
9	Global Approach to Packaging Design, Material-Wood and Natural Fiber products
10	Caps and Closure Systems Used in Packaging
11	Differentiation by Packaging, Concets of Branding, Material-Composit products
12	(Plant Visit) Printing Techniques and Labelling Used in Packaging Production
13	Packaging, Environment and Recycling Relations, Mandatory Sign Systems
14	Final exam

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=208894&curProgID=5717&lang=en