Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
5YBS321Strategic Management And Business Policy3+0+036

Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Management Information Systems
Mode of Delivery Face to Face
Type of Course Unit Compulsory
Objectives of the Course The aim of this course is to equip students with the knowledge, skills and abilities necessary to analyse business problems. The course is designed to provide students with the opportunity to learn the concepts, techniques and methodology of business policy and strategic management and to apply their knowledge gained through case studies and case analyses in solving complex business problems.
Course Content Strategic management model of businesses, external and internal environment analyses, industry and competition analysis, strategic planning: Mission, vision and business policies, objectives and goals, strategic options for firms and strategy formulation, strategic plan applications, strategic financial planning, evaluation and audit etc.
Course Methods and Techniques (1) lecture, lecture with discussion, (2) case study, (3) small group discussion, (4) group work, (5) presentation, (6) guest speaker
Prerequisites and co-requisities None
Course Coordinator Asist Prof. Halime Suvay Eker
Name of Lecturers Asist Prof. HALİME SUVAY EKER
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Eren, Erol (2013) Stratejik Yönetim ve İşletme Politikası, Beta,9.Baskı.
Ülgen, Hayri, Mirze, S. Kadri (2010) İşletmelerde Stratejik Yönetim, Beta, 5.Baskı, İstanbul
Wheelen, Thomas L, Hunger, J. David (2012) Concept in Strategic Management and, Business Policy: Toward Global Sustaiability, Thirtenth Edition, Pearson education limited, USA.
Porter, Micheal E (2000), Rekabet Stratejisi: Sektör ve Rakip Analizi Teknikleri, Çev. Gülen Ulubilgen, Sistem Yayıncılık:206, İstanbul.
Wheelen, Thomas L, Hunger, J.David(2012) Concept in Strategic Management and ,
Business Policy:Toward Global Sustaiability,thirtenth Edition, Pearson education
limited, USA.

Course Category
Field %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 5 70
Mid-terms 1 20 20
Final examination 1 21 21
Total Work Load   Number of ECTS Credits 6 153

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Students understand the importance of the concept of planning in the management of businesses
2 Understands the necessity of regular analysis of opportunities and threats that may arise from the external environment.
3 They have the theoretical knowledge in evaluating the opportunities by using the strengths of the business against the opportunities and threats from the external environment.
4 They have the theoretical knowledge about managing the threats faced by businesses.
5 Students will have the ability to make strategic analyses in various competitive environments.
6 Students will have the ability to determine mission and vision with the help of case studies.
7 Have sensitivity about why ethical rules are important in business management.
8 Have the knowledge to take responsibility in business management.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Management and Methods in Business
2 Strategic Management and its scope
3 External Environment Analysis-Macro Analysis and International Analysis
4 Activity Environment-Industry analysis Reading the relevant sections of the sources given in the recommended readings
5 Business Analysis-Internal Environment Analysis
6 Strategy Formulation-Mission, Vision, Policies
7 Determination of Strategic Objectives
8 Company strategies
9 Business Strategies
10 Functional Strategies
11 International Strategies
12 Strategic Financial Plan
13 Strategic Management Budgets
14 Monitoring Plan Implementation - Audit and Analysis


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8
All 2 2 1 3 4 3 2 2
C1 4 1 1 3 4 2 1 1
C2 3 2 1 3 3 2 1 1
C3 5 1 1 4 4 4 1 1
C4 2 3 1 2 2 4 2 1
C5 2 4 1 2 3 3 3 1
C6 1 3 1 2 4 2 1 1
C7 1 1 1 1 2 2 1 5
C8 1 1 1 5 3 3 3 3

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