Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
2	VFT114	International Relations Theory	3+0+0	3	5

Course Details

Language of Instruction	English
Level of Course Unit	Associate Degree
Department / Program	Foreign Trade (English)
Mode of Delivery	Face to Face
Type of Course Unit	Compulsory
Objectives of the Course	Students will be provided to analysis of existing marketing concept of business, analysis of marketing environment in order to target market and its present sector, determining out of control elements of marketing environment, assessment of market sections and selection of target market, position of product and differentiation of product, examining of product life cycle and increasing of sale, determining of price according to market structure and competition, deciding of marketing channel and mix of promotion, selection of best channel structure.
Course Content	Marketing concept and development of this concept. Managerial and functional aspects of marketing, marketing environment. Marketing research and marketing information systems Consumer markets the model of consumer behavior, buying decision process, types of buying decisions behavior, market segmentation, targeting and positioning Service marketing and nonprofit marketing.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Instructor Esra İŞBİLEN DURU
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	İsmet Mucuk, Principle of Marketing, İstanbul: Türkmen Bookstore, 2008 Mehmet Karafakıoğlu, Principle of Marketing, İstanbul: Literatür Publishing, 2007
	Theoretical lectures, ppt presentations, case studies, readings, research, answer-question, group working, project presentations


	ödev, ara sınav, proje, sunum, final

Course Category

Social Sciences	%70
Field	%30

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	3	14	42
Hours for off-the-c.r.stud	14	1	14
Mid-terms	1	35	35
Final examination	1	40	40
Total Work Load			Number of ECTS Credits 5 131

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Analysis of marketing environment
2	Contributing to develop of marketing concept of business
3	Contributing to selection of target market by way of segmentation
4	To be able to give information to related unit concerning marketing channel
5	Contributing to be formed of price strategy

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Introduction, course information, Analysis of existing marketing concept of business Determining marketing concept according to condition of business and marketing Determining out of control elements of marketing environment, Creating and Capturing Customer Value
2	Determining out of control elements of marketing environment
3	Determining control elements of marketing environment
4	Assessment of market sections
5	Selection of suitable sections as target market Facilitate of differentiation of product, Customer-Driven Marketing Strategy
6	Facilitate of differentiation of product Facilitate of position of product, Products, Services and Brands
7	Facilitate of position of product Take measures to examining of product life cycle, Advertising and Public relations
8	Midterm
9	Take measures to examining of product life cycle Determining of price according to market structure, Designing and Managing Value Networks and Channels
10	Determining of price according to market structure Adapting of price according to market structure, The Global Marketplace
11	Adapting of price according to market structure Proposing of alternation of price strategy, Sustainable Marketing
12	Proposing of alternation of price strategy
13	Determining of marketing channel
14	Contributing to design of marketing channel

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=211987&curProgID=5636&lang=en