Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
2GRF106Visual Design 21+2+034

 
Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Graphic Design
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course The aim of this course is to provide students with theoretical knowledge in graphic design, visual communication, and advertising graphics, and enable them to apply this knowledge in practical projects. Students will develop personal and corporate identity projects, analyze national and international design examples, and apply them in their own projects. They will also learn the process of brand creation and apply current design trends by creating vertical and horizontal layouts in corporate identity and advertising works.
Course Content The course covers theoretical knowledge on graphic design and advertising graphics, along with practical applications on personal and corporate identity projects. Students will analyze national and international design examples and integrate them into their own work. Furthermore, they will become familiar with brand creation processes and apply current design trends by developing vertical and horizontal layouts for advertising and corporate identity projects.
Course Methods and Techniques The course will be divided into theoretical and practical components. The theoretical part will provide knowledge on graphic design and advertising graphics, while the practical part will focus on personal and corporate identity projects where students will create horizontal and vertical layout designs. Throughout the course, critical thinking, analysis, and creative problem-solving skills will be developed through group work and individual projects.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Halime Sanem Özkan
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources DeMozota, Brigitte Borja. Tasarım Yönetimi, İstanbul: Kapital Medya Hizmetleri A.Ş.. 2005
Rand, Paul. A Designer’s Art. New Haven, CT: Yale University Press. 1985
BECER Emre, İletişim ve Grafik Tasarım, Dost Kitabevi, Ankara, 2006 (5. Basım)
Harris, P., & Ambrose G. (2013). Grafik Tasarımda Renk. Ankara: Literatür Yayıncılık.
The following resources will be used throughout the course:

"Designing Brand Identity" by Alina Wheeler
"Graphic Design Solutions" by Robin Landa
"Creative Strategy in Advertising" by Bonnie L. Drewniany
"Logo Design Love" by David Airey
"Branding: In Five and a Half Steps" by Michael Johnson
Proje, Final

Course Category
Field %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Project 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Hours for off-the-c.r.stud 14 2 28
Assignments 13 1 13
Practice 14 2 28
Project 13 1 13
Final examination 1 1 1
Total Work Load   Number of ECTS Credits 4 111

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Applies theoretical knowledge in graphic design, visual communication design, and advertising graphics.
2 Creates and develops personal and corporate identity projects.
3 Analyzes national and international design examples and applies them in their own designs.
4 Recognizes and applies branding processes and current design trends.
5 Designs horizontal and vertical layouts for corporate identity and advertising campaigns.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Explanation of the term plan. Concepts of design, graphic design and visual communication design.
2 Talking about projects produced in various fields in the design of Advertising Graphics. To convey the importance of the project course to the student. To provide inspiration by showing national and international examples.
3 Making our personal logo (emblem and typography used together in harmony) based on our name. Designing business cards, letterheads and envelopes, web pages.
4 Continuing to work on personal corporate identity.
5 Giving a broader corporate identity issue while continuing the existing topic.
6 Continuing the topic of corporate identity.
7 Continuing the topic of corporate identity
8 Midterm
9 Displaying Examples of Current Design Trends in Brand Creation: Examples of recent designs by designers such as Pentagram, Landor, P.Scher, S.Sagmeister, B. Mau – case study Sketching for Brand's story/message and Logo Design.
10 Introducing and exemplifying other elements that make up the brand identity.
11 Defining and exemplifying the horizontal and vertical layout designs of the brand (grid systems-visual coding-typography) Design studies.
12 Starting the advertising work of the created corporate identity.
13 Yapılan eskizleri incelemek
14 Final

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
C1 5 4
C2 5 4
C3 5
C4 5 4
C5 5

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  https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=237899&curProgID=55&lang=en