Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
1MİL103Advertising3+0+035

 
Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Media and Communication
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course The aim of this course is; The aim is to enable students to gain the ability to rationally plan an advertising campaign in its various stages by recognizing the basic concepts, channels, processes, institutions and new trends in advertising.
Course Content The course aims to introduce the basics of advertising techniques and strategy. It also aims to examine areas of specialization and applications in advertising.
Course Methods and Techniques Lecture, discussion, presentation, homework
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor Elif Ünaldı www.gedik.edu.tr elif.unaldi@gedik.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Vardarlıer, Pelin (2021) Social Media Strategy, Nobel Academic Publishing
Öcal, Derya &Polat, Hıdır (2020) Digital Advertising, Nobel Commission
Dedeoğlu, Gözde (2016) Technology, communication, New Media and Ethics, Sentez Publishing
Elden, Müge. Reklam ve Reklamcılık, İstanbul: Say Yayıncılık, 2009.
Peltekoğlu, Filiz Balta. Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları, 2010.
Theoretical lectures, following current events, comparison and discussion
https://ue.gedik.edu.tr/Account/LoginBefore
https://ue.gedik.edu.tr/Account/LoginBefore
anlatim, tartisma, sinav

Course Category
Social Sciences %40
Field %60

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 30
Assignment 2 % 20
Final examination 1 % 50
Total
4
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 3 42
Assignments 2 6 12
Mid-terms 1 10 10
Final examination 1 15 15
Total Work Load   Number of ECTS Credits 5 121

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Can define the basic concepts, history and development processes of advertising.
2 It can analyze the target audience necessary for an advertising campaign and determine their behavioral characteristics.
3 Can create advertising strategies and convey brand messages appropriately to the target audience.
4 Recognizes the media tools used in advertising campaigns and can create appropriate strategies for each.
5 Can create creative advertising content.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Definition of the concept of advertising and the history of advertising . Lecture Notes
2 Advertising purposes, functions and types of advertising . Lecture Notes
3 Ad environments and features . Lecture Notes
4 Target audience analysis . Lecture Notes
5 Advertising strategies . Lecture Notes
6 Media planning processes . Lecture Notes
7 Creative strategies used in advertising. . Lecture Notes
8 Advertising copywriting . Lecture Notes
9 Visual elements in advertising. . Lecture Notes
10 Advertising in digital environments. . Lecture Notes
11 Social media and advertising . Lecture Notes
12 Ethical principles and legal regulations in advertising. . Lecture Notes
13 Advertising campaign creation processes . Lecture Notes
14 Measurement and evaluation in advertisements. . Lecture Notes

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
All 4 2 4 4 3 3 2 3 3 4 2 4 3 3 4
C1 4 2 4 3 2 3 3 4 3 5 2 3 2 5 1
C2 4 1 5 4 4 5 3 3 2 4 2 2 5 2 5
C3 4 3 5 4 3 3 2 3 2 3 2 4 3 1 2
C4 3 1 4 2 3 2 1 2 3 3 2 5 1 3 4
C5 5 2 4 4 3 2 1 4 2 4 2 2 2 2 4

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