Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits	Last Updated Date
3	MİL203	Social Media Management	1+2+0	2	3	11.11.2025

Course Details

Language of Instruction	Turkish
Level of Course Unit	Associate Degree
Department / Program	Media and Communication
Type of Program	Formal Education
Type of Course Unit	Compulsory
Course Delivery Method	Face To Face
Objectives of the Course	To convey to students the information necessary for the effective management of social media and to support them in developing creative ideas in this field by encouraging them to think about how social media can be used in a positive way in communication processes.
Course Content	The importance of social media for individuals and institutions. How to determine the management strategy for social media? Determining the target audience, Is there prime time on social media? Determination of publication policy for social media, Advertising and product placement in social media publications, Responding to criticism, comments and questions on social media, Agenda setting and chat management in social media, Campaign management in social media, Crisis management in social media.
Course Methods and Techniques	Lecture, discussion, assignment
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Instructor BETÜL GÜNDOĞAN betul.gundogan@gedik.edu.tr
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Course Notes Vardarlıer, P. (2016). Social Media Strategy. Nobel Publications. Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media
Course Notes	Lecture, case study, question-answer, discussion

Course Category

Social Sciences	%40
Field	%60

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	14	1	14
Assignments	2	6	12
Mid-terms	1	5	5
Final examination	1	10	10
Total Work Load			Number of ECTS Credits 3 83

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Sosyal medya kavramlarını, platform özelliklerini ve dijital pazarlama stratejilerini açıklar.
2	Hedef kitle analizi yaparak, farklı sosyal medya platformları için uygun içerik stratejileri geliştirir ve uygular.
3	Sosyal medya kampanyalarının planlanması, yürütülmesi ve performansının değerlendirilmesi süreçlerinde bireysel ve ekip çalışması içinde sorumluluk alır.
4	Sosyal medya yönetimi süreçlerinde etik ilkelere, yasal düzenlemelere ve kurum kimliğine uygun biçimde hareket eder; kriz durumlarında uygun iletişim stratejileri geliştirir.

Weekly Detailed Course Contents

Week	Topics	Materials
1	Information about the purpose and framework of the course	Lecture notes
2	Social media definition, history, differences from traditional media and web technologies	Lecture notes
3	Technical and structural features of social media	Lecture notes
4	Social media in the context of data, information and knowledge	Lecture notes
5	Digital concept diversity: producer-consumer, digital culture, news, advertising, infotainmentDigital concept diversity: producer-consumer, digital culture, news, advertising, infotainment	Lecture notes
6	Theories developed on the basis of social media	Lecture notes
7	Social media management	Lecture notes
8	Social media management strategies	Lecture notes
9	Marketing and persona building in social media	Lecture notes
10	Influencer marketing	Lecture notes
11	Content development strategies in social media	Lecture notes
12	Social media and entrepreneurship	Lecture notes
13	Opportunities and challenges of social media	Lecture notes
14	Critical approach to social media	Lecture notes

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=238570&lang=en