Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
3GRF218Design Application1+2+03423.10.2024

 
Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Graphic Design
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course The Design Application course aims to teach students how to plan and execute all stages of a design project, whether it's an advertising campaign or packaging design. Students will develop creative solutions and apply professional design techniques. They will continuously improve their projects based on feedback and create designs for various media and formats. Additionally, students will develop presentation skills, equipping them with the knowledge and tools to navigate professional design processes.
Course Content This course covers all stages of advertising campaigns and packaging design projects. Students will experience project planning, developing creative solutions, making improvements based on feedback, and designing across various media formats. Additionally, they will enhance their ability to present projects professionally. The course aims to equip students with the proficiency to manage advertising and packaging design processes using professional design techniques.
Course Methods and Techniques The course will be conducted through hands-on workshops, case studies, feedback sessions, project development, and presentation techniques. Continuous improvement will be emphasized through feedback at every stage of the design process. Practical in-class exercises will also focus on strategic planning and the use of media tools.
Prerequisites and co-requisities None
Course Coordinator Instructor Seda MÜFTÜOĞLU
Name of Lecturers Instructor Sonad TANYEL
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources "Design Thinking: A Guide to Creative Problem Solving" by Peter Rowe This book provides a thorough understanding of design processes and how creativity can be harnessed to solve complex design problems effectively.
Course Notes The course notes focus on project-based learning. Students will work on advertising campaigns or packaging designs and are expected to bring their project files to class regularly. Based on feedback, students will refine and update their designs throughout the course. The notes will reinforce the students' understanding of design processes and project management, helping them enhance their creative problem-solving skills.
Exams Proje Teslim Ara Sınav, Proje Teslim Final.

Course Category
Field %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Project 2 % 40
Final examination 1 % 60
Total
3
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 1 14
Hours for off-the-c.r.stud 14 1 14
Assignments 6 6 36
Practice 14 2 28
Project 2 1 2
Final examination 1 1 1
Total Work Load   Number of ECTS Credits 4 95

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Plans and implements all stages of advertising campaign or packaging design projects.
2 Develops creative solutions and applies professional design techniques.
3 Continuously improves projects based on feedback.
4 Creates and applies designs across different media and formats.
5 Develops project presentation skills.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction and Course Overview "Design Thinking: A Guide to Creative Problem Solving" by Peter Rowe "The Art of Innovation" by Tom Kelley
2 Introduction to Advertising Campaigns and Packaging Design "Advertising by Design" by Robin Landa "Packaging Design" by Marianne Rosner Klimchuk and Sandra A. Krasovec
3 Developing Creative and Innovative Solutions "Creativity in Advertising" by Margaret A. Morrison "Creative Confidence" by Tom Kelley and David Kelley
4 Selection of Media and Design Formats "Media Planning & Buying in the 21st Century" by Ronald D. Geskey "The Elements of Graphic Design" by Alex W. White
5 Feedback and Improvement Techniques "The Feedback Fix" by Joe Hirsch "Radical Candor" by Kim Scott
6 Beginning the Practical Design Project "Making and Breaking the Grid" by Timothy Samara "Layout Essentials" by Beth Tondreau
7 Project Development with Media Tools "The Media Handbook" by Helen Katz "Graphic Design Solutions" by Robin Landa
8 Material and Format Selection in Packaging Design "Package Design Workbook" by Steven DuPuis
9 Receiving Feedback and Adjusting Projects "Thanks for the Feedback" by Douglas Stone
10 Design and Application in Digital Formats "Digital Design Essentials" by Rajesh Lal
11 Project Management and Planning "Creative Strategy and the Business of Design" by Douglas Davis
12 Practical Project Development Session "The Creative's Guide to Starting a Business" by Harriet Kelsall
13 Project Presentation Techniques "Presentation Zen" by Garr Reynolds
14 Final Project Presentations and Evaluation "The Presentation Secrets of Steve Jobs" by Carmine Gallo

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
C1 5 4
C2 3 5
C3 5
C4 5 5
C5 5 5

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