Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
4GİT240Persuasion Techniques and Communication3+0+03507.12.2025

 
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Visual Communication Design
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course To ensure that students understand effective communication and persuasion processes and grasp persuasion strategies and techniques from both theoretical and practical perspectives.
Course Content This course covers the introduction of theories and concepts that form the basis of persuasion processes, propaganda and manipulation, the application of persuasion techniques in different communication contexts, and the discussion of ethical approaches.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Deniz AKÇAY BALCI
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Robert B. Cialdini The Psychology of Persuasion, Michael Wheeler The Art of Persuasion, Kevin Hogan Secret Persuasion Techniques, Jack Schafer and Ayşe Elif Petersen The 13 Rules of Effective Communication, Peter Sander and Özlem Özarpacı Negotiation 101: From Strategy Development to Persuasion Techniques What We Need to Know About Negotiation

Course Category
Social Sciences %20
Field %80

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 3 42
Assignments 14 2 28
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load   Number of ECTS Credits 5 118

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Students understand the theories and concepts that form the basis of persuasion processes and evaluate the importance of these processes in the context of communication.
2 Students develop effective communication skills by learning the role of language, rhetorical structures, and body language in persuasion processes.
3 Students can recognize persuasion techniques used in media and digital platforms, analyze these techniques, and apply them.
4 Students create persuasive messages using their theoretical knowledge and present these messages strategically.
5 Students design creative and effective campaigns using persuasion strategies through group work.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction and Basic Concepts: Introduction to the concepts of persuasion and communication, the importance of persuasion processes in daily life and professional life
2 Introduction to Persuasion Theories: The general framework of persuasion theories, fundamental approaches such as Social Judgment Theory and Theory of Planned Behavior, and the application areas of these theories.
3 Psychological Factors: The role of perception, attitude, belief, and values in persuasion processes.
4 Sociological Factors: Social norms, group dynamics, and the influence of leadership on persuasion. How persuasion processes work in society.
5 Persuasion in Verbal and Nonverbal Communication: The importance of language, rhetorical structures, and oratory skills in persuasion; The contributions of gestures, facial expressions, and body language to the persuasion process.
6 Persuasion and Ethics: Ethical boundaries and distinguishing persuasion from manipulation
7 Persuasion Techniques in Mass Communication: Persuasion processes using media tools, persuasion methods used in advertising and public relations.
8 Midterm Exam
9 Persuasion in Digital Communication: Persuasion strategies on social media platforms, Algorithms and digital manipulation, Analysis and discussion of a current persuasion campaign.
10 Applied Persuasion Work: Designing persuasion campaigns through group work, message preparation, and presentation skills.
11 Differences in persuasion techniques in cross-cultural communication
12 Creating Persuasive Messages: Persuasive Messages
13 Examination of campaigns designed with persuasion strategies, Analysis of successful and unsuccessful campaigns
14 General Assessment

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 4 3 5 4 4 3 4 2 3 3 4 3
C1 3 4 5 3 4 3 4 2 3 4 5 3
C2 4 3 5 4 4 2 4 2 3 3 5 3
C3 3 3 4 4 4 4 4 2 2 3 4 4
C4 3 3 5 4 5 3 5 2 2 3 4 4
C5 4 2 5 4 5 3 5 2 3 3 4 3

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