Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
7GİT423Media, Culture and Society3+0+03524.12.2025

 
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Visual Communication Design
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course The aim of this course is to critically examine the effects of the media on cultural production processes and social structures; to enable students to analyze the interrelationships between media, culture, and society through historical, theoretical, and contemporary examples. Within the scope of the course, the role of mass communication tools in ideology, identity, representation, power relations, and everyday life will be discussed, with the goal of developing students' media literacy and critical thinking skills.
Course Content This course examines the relationship between media, culture, and society from the perspectives of cultural studies, critical theory, and communication sociology. The historical development of mass media, popular culture, ideology, hegemony, identity, representation, consumer culture, digital media, and the social impacts of new communication technologies are examined within the scope of the course. How the media produces, reconstructs, and transforms social reality is discussed through representations of class, gender, ethnicity, and identity.
Course Methods and Techniques Presentation

Discussion

Case analysis

Visual-auditory material review

Reading and text analysis
Prerequisites and co-requisities None
Course Coordinator Associate Prof.Dr. Deniz Akçay Balcı
Name of Lecturers Prof.Dr. Cem Sefa Sütcü
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Hall, S. (1997). Representation: Cultural Representations and Signifying Practices. Sage. McQuail, D. (2010). McQuail’s Mass Communication Theory. Sage. Storey, J. (2018). Cultural Theory and Popular Culture. Routledge. Kellner, D. (1995). Media Culture. Routledge. Couldry, N. (2012). Media, Society, World. Polity Press.
Course Notes Hall, S. (1997). Representation: Cultural Representations and Signifying Practices. Sage.

McQuail, D. (2010). McQuail’s Mass Communication Theory. Sage.

Storey, J. (2018). Cultural Theory and Popular Culture. Routledge.

Course Category
Social Sciences %50
Field %50

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 16 3 48
Assignments 4 3 12
Presentation 3 3 9
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load   Number of ECTS Credits 5 117

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Medya, kültür ve toplum arasındaki ilişkileri temel kuramsal yaklaşımlar çerçevesinde açıklayabilir.
2 Medyanın ideolojik, kültürel ve toplumsal işlevlerini analiz edebilir.
3 Popüler kültür ürünlerini eleştirel bir bakış açısıyla değerlendirebilir.
4 Medya temsillerinin kimlik, güç ve toplumsal yapı üzerindeki etkilerini tartışabilir.
5 Geleneksel ve dijital medyanın toplumsal dönüşümdeki rolünü karşılaştırmalı olarak inceleyebilir.
6 Güncel medya içerikleri üzerinden akademik analiz ve yorum geliştirebilir.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Medya, kültür ve toplum kavramlarına giriş
2 Kültürel çalışmaların doğuşu ve temel yaklaşımlar
3 Medya ve ideoloji: Hegemonya ve söylem
4 Kitle iletişim araçlarının tarihsel gelişimi
5 Popüler kültür ve tüketim toplumu
6 Medya, kimlik ve temsil (cinsiyet, sınıf, etnisite)
7 Ara sınav
8 Medya ve gündelik hayat
9 Küreselleşme, medya ve kültür
10 Dijital medya ve yeni iletişim teknolojileri
11 Sosyal medya, katılım ve kamusal alan
12 Medya, güç ve denetim mekanizmaları
13 Güncel medya örnekleri üzerinden analizler
14 Genel değerlendirme ve final sınavı

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 3 3 4 3 4 3 4 5 4 3 2 1
C1 3 4 4 2 4 3 3 5 4 3 3 1
C2 3 4 4 3 4 3 3 4 4 4 3 1
C3 2 3 4 3 4 3 3 5 4 4 3 1
C4 2 3 4 4 2 3 4 3 4 4 3 1
C5 2 3 4 2 2 3 4 5 4 4 2 1
C6 2 3 4 3 4 3 4 5 4 4 2 1

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