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Language of Instruction
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Turkish
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Sports Managament
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Type of Program
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Formal Education
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Type of Course Unit
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Compulsory
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Course Delivery Method
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Face To Face
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Objectives of the Course
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In general, it is to define the concepts related to marketing information system, consumer behavior, market segmentation and marketing research. In this course, students will be able to explain the concepts and applications related to sports marketing.
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Course Content
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In this course, the concept of sports marketing is defined, theories and approaches in sports marketing, and new developments in sports marketing are discussed. The components of sports marketing, sports consumers and decision-making processes, marketing management in sports organizations and sponsorship issues constitute the content of the course.
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Course Methods and Techniques
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Prerequisites and co-requisities
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None
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Course Coordinator
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Asist Prof.Dr. Nilay Utlu
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Name of Lecturers
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Asist Prof.Dr. NİLAY UTLU
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Görçün, Ö. F. (2010). Tedarik Zinciri Yönetimi.
ZENGİN, Eyüp, and Cemal ÖZTAŞ. "Yerel yönetimler ve spor." Sosyal Siyaset Konferansları Dergisi 55 (2008): 49-78.
Donuk, Bilge. "Yönetim İstifa." Ötüken Yayınları, İstanbul (2008): 105.
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Course Notes
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1.Attner, Raymond F. and Gemmy S. (2008).Management: meeting and exceeding customer expectations, Australia:Thomson/Southwestern
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Documents
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1.Attner, Raymond F. and Gemmy S. (2008).Management: meeting and exceeding customer expectations, Australia:Thomson/Southwestern 2.Çetin, Canan, Esin Can Mutlu (2010). Temel İşletmeciliğe Giriş, İstanbul: Beta Yayınları. 3.Eren, Erol (2011). Yönetim ve Organizasyon,İstanbul: Beta Yayınları. 4.Koçel, Tamer (2010), İşletme Yöneticiliği,İstanbul: Beta Basım A.Ş. 5.Robbins, S. P. ve Coulter, M. (2002). Management (7.Baskı). New Jersey: Prentice Hall. 6.Fişek, K. (2010). Yönetim.Ankara: Kilit Yayınla
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Exams
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Ara sınav (%40), Final sınavı (%60)
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