Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits	Last Updated Date
1	MDY103	Advertising	3+0+0	3	5	06.11.2025

Course Details

Language of Instruction	Turkish
Level of Course Unit	Associate Degree
Department / Program	Media and Communication
Type of Program	Formal Education
Type of Course Unit	Compulsory
Course Delivery Method	Face To Face
Objectives of the Course	The aim of this course is; The aim is to enable students to gain the ability to rationally plan an advertising campaign in its various stages by recognizing the basic concepts, channels, processes, institutions and new trends in advertising.
Course Content	The course aims to introduce the basics of advertising techniques and strategy. It also aims to examine areas of specialization and applications in advertising.
Course Methods and Techniques	Lecture, discussion, presentation, homework
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Instructor Elif Ünaldı www.gedik.edu.tr elif.unaldi@gedik.edu.tr
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Elden, Müge. Reklam ve Reklamcılık, İstanbul: Say Yayıncılık, 2009. Peltekoğlu, Filiz Balta. Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları, 2010. Vardarlıer, Pelin (2021) Social Media Strategy, Nobel Academic Publishing Öcal, Derya &Polat, Hıdır (2020) Digital Advertising, Nobel Commission Dedeoğlu, Gözde (2016) Technology, communication, New Media and Ethics, Sentez Publishing
Course Notes	Theoretical lectures, following current events, comparison and discussion
Documents	https://ue.gedik.edu.tr/Account/LoginBefore
Assignments	https://ue.gedik.edu.tr/Account/LoginBefore
Exams	anlatim, tartisma, sinav

Course Category

Social Sciences	%40
Field	%60

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	14	3	42
Assignments	2	6	12
Mid-terms	1	10	10
Final examination	1	15	15
Total Work Load			Number of ECTS Credits 5 121

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Can define the basic concepts, history and development processes of advertising.
2	It can analyze the target audience necessary for an advertising campaign and determine their behavioral characteristics.
3	Can create advertising strategies and convey brand messages appropriately to the target audience.
4	Recognizes the media tools used in advertising campaigns and can create appropriate strategies for each.
5	Can create creative advertising content.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Definition of the concept of advertising and the history of advertising	.	Lecture Notes
2	Advertising purposes, functions and types of advertising	.	Lecture Notes
3	Ad environments and features	.	Lecture Notes
4	Target audience analysis	.	Lecture Notes
5	Advertising strategies	.	Lecture Notes
6	Media planning processes	.	Lecture Notes
7	Creative strategies used in advertising.	.	Lecture Notes
8	Advertising copywriting	.	Lecture Notes
9	Visual elements in advertising.	.	Lecture Notes
10	Advertising in digital environments.	.	Lecture Notes
11	Social media and advertising	.	Lecture Notes
12	Ethical principles and legal regulations in advertising.	.	Lecture Notes
13	Advertising campaign creation processes	.	Lecture Notes
14	Measurement and evaluation in advertisements.	.	Lecture Notes

Contribution of Learning Outcomes to Programme Outcomes

bbb

https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=269804&curProgID=5729&lang=en