Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
2MDY106Effective Communication and Presentation Techniques3+0+03412.03.2026

 
Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Media and Communication
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course The aim of this course is to enable students to communicate effectively in their academic and professional lives, to help them express their thoughts clearly and systematically, and to develop their skills in preparing and delivering effective presentations.
Course Content The course covers message design in communication, listening skills, persuasion strategies, and feedback processes; it also focuses on presentation planning, content development, visual material preparation, and practical presentation skills.
Course Methods and Techniques Lecture, Discussion, Case study, Practical presentation exercises, Group work.
Prerequisites and co-requisities None
Course Coordinator Instructor Elif ÜNALDI elif.unaldi@gedik.edu.tr
Name of Lecturers Instructor ELİF ÜNALDI
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Prof. Dr. Nilüfer SEZER, Fonetik ve Diksiyon, Anadolu Üniversitesi Yayınları
Gürüz, D., & Eğinli, A. T. Etkili Sunum Teknikleri. Detay Yayıncılık.
Akım, F. Halkla İlişkilerde Etkili Konuşma ve Sunum Teknikleri. Derin Yayınları.
Cüceloğlu, D. İletişim Donanımları: Keşke’siz Bir Yaşam İçin İletişim. Remzi Kitabevi.

Course Category
Social Sciences %30
Field %70

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 30
Assignment 1 % 10
Final examination 1 % 60
Total
3
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 2 28
Assignments 1 5 5
Presentation 1 8 8
Final examination 1 15 15
Total Work Load   Number of ECTS Credits 4 98

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 In communication, they can apply message design, listening, feedback, and persuasion strategies.
2 By analyzing the target audience, they can plan the communication and presentation content.
3 They can effectively use visual materials and digital tools.
4 They can deliver and evaluate effective presentations in academic and professional settings.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to the lesson and the importance of effective communication.
2 Message and message design in communication.
3 Listening skills in communication
4 Persuasion strategies in communication
5 Feedback in communication
6 Language use in communication
7 The concept of presentation and types of presentations.
8 Target audience analysis
9 Presentation content planning
10 Structuring the presentation
11 The use of visual materials in presentations
12 Presentation tools and technologies
13 Student presentations and evaluations
14 Final presentations and overall evaluation.

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
All 2 2 2 2 3 1 3 3 4 4 3 4 3 3 4
C1 3 3 1 3 4 1 4 2 4 2 3 4 2 2 5
C2 3 3 3 3 2 1 4 4 5 4 4 4 4 4 5
C3 1 1 1 1 1 1 1 1 4 5 3 5 2 1 2
C4 3 3 3 3 4 3 4 4 5 5 4 4 4 4 5

  bbb

  
  https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=269809&curProgID=5729&lang=en