Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
3MDY209Copywriting3+0+03408.04.2026

 
Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Media and Communication
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course The purpose of the copywriting course is to develop students' creative writing skills, enhance their ability to create effective and persuasive content, and equip them with the skills to convey messages suitable for the target audience.
Course Content The copywriting course offers a curriculum that includes creative writing techniques, content development, persuasive language use, target audience analysis, and writing styles suitable for media platforms.
Course Methods and Techniques Lecture, writing, presentation, group assignments
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Instructor ELİF ÜNALDI elif.unaldi@gedik.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Teach Yourself – Yaratıcı Yazarlık
Jules Renard – Yazmak Üzerine Notlar
Ray Bradbury – Yazma Sanatı ve Yaratıcı Yazarlık

Course Category
Mathematics and Basic Sciences %10
Social Sciences %10
Education %10
Field %70

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 30
Assignment 1 % 10
Final examination 1 % 60
Total
3
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 2 28
Assignments 2 6 12
Mid-terms 1 10 10
Final examination 1 15 15
Total Work Load   Number of ECTS Credits 4 107

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Students will gain the ability to write creative texts using various writing techniques and styles.
2 Students will be able to develop effective and persuasive content that appeals to the target audience.
3 Students will enhance their ability to analyze their target audience to customize their content.
4 Students will learn the appropriate writing formats and rules for various media platforms.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to copywriting and basic concepts Lectur notes
2 Creative thinking and writing techniques Lecture notes
3 Determining the target audience and creating messages in text writing Lecture notes
4 Persuasive writing techniques: text analysis Lecture notes
5 Content development Lecture notes
6 Effective title and introduction writing exercises Lecture notes
7 Keyword finding and research Lecture notes
8 Content strategies for social media Lecture notes
9 Ad copy writing techniques Lecture notes
10 Create a blog post Lecture notes
11 Preparing content for corporate communication Lecture notes
12 Different writing style analyzes and applications Lecture notes
13 Giving feedback and editing on written texts Lecture notes
14 Correspondence used in business life Lecture notes

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
All 3 3 4 2 3 3 2 3 2 2 2 3 3 2 2
C1 4 2 5 3 2 1 4 5 4 2 1 5 3 3 4
C2 4 4 3 2 4 2 1 1 2 1 3 4 1 2 3
C3 3 2 5 1 2 4 2 3 1 5 2 2 4 2 2
C4 3 4 2 4 3 4 3 4 3 2 4 3 4 3 1

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  https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=269825&curProgID=5729&lang=en