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Language of Instruction
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Turkish
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Industrial Engineering
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The objective of this course is to teach students the fundamental principles and strategies of marketing management and to equip them with competencies in areas such as marketing engineering solutions, customer orientation, and market analysis.
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Course Content
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Marketing principles, market research, consumer behavior, product life cycle, pricing strategies, distribution channels, marketing communication, digital marketing, and service marketing.
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Course Methods and Techniques
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Lecture, case studies, in-class discussions, project work
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Asist Prof. Tuğbay Burçin GÜMÜŞ www.gedik.edu.tr burcin.gumus@gedik.edu.tr
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Eser, A. A., & Öztürk, S. A. (2021). Stratejik pazarlama yönetimi: Kuram, uygulama ve örnek olaylar (5. bs.). Ankara, Türkiye: Siyasal Kitabevi.
Odabaşı, Y., & Oyman, M. (2020). Pazarlama ilkeleri: pazarlama yönetimi ve digital pazarlama (10. bs.). İstanbul, Türkiye: MediaCat Akademi.
Kotler, P., & Armstrong, G. (2021). Principles of marketing (19th ed.). Hoboken, NJ: Pearson Education.
Lilien, G. L., Rangaswamy, A., & De Bruyn, A. (2022). Marketing engineering: Computer-assisted marketing analysis and planning (3rd ed.). State College, PA: DecisionPro.
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Course Notes
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Course notes consist of lecture presentations, sample case studies, and relevant academic articles.
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Documents
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Sunumlar
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Assignments
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-
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Exams
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Arasınav, Final Sınavı
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Course Category
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Mathematics and Basic Sciences
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%10
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Engineering
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%20
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Engineering Design
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%20
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Social Sciences
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%50
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