Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
6	SPY306	Customer Behaviour in Sports	3+0+0	3	6

Course Details

Language of Instruction	Turkish
Level of Course Unit	Bachelor's Degree
Department / Program	Sports Managament
Mode of Delivery	Face to Face
Type of Course Unit	Compulsory
Objectives of the Course	The aim of this course is to enable students to understand consumer behavior through behavioral, cognitive and affective approaches.
Course Content	The role of consumer behavior in marketing, consumer marketing relations, consumer behavior in terms of marketing effectiveness, the fundamentals of consumer behaviors and factors affecting, consumer behavior in purchasing decision, consumer behavior research are the main subjects of this course.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	Research Assist. Şeval Kayğusuz
Name of Lecturers	Asist Prof.Dr. NİLAY UTLU
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Koç, E. (2012). Değerler, yaşam biçimleri ve kültür. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro Pazarlama”ya Giriş. İstanbul: Ortak İleişim. Koç, E. (2012). Motivasyon ve İlgilenim. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin



	ara sınav %40 yarıyıl sonu sınavı %60

Course Category

Social Sciences	%30
Field	%70

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

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ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	2	28
Hours for off-the-c.r.stud	14	6	84
Mid-terms	1	20	20
Final examination	1	24	24
Total Work Load			Number of ECTS Credits 5 156

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Will be able to comprehend the relationship between marketing and consumer behavior.
2	Will be able to explain consumer decision making process.
3	Will be able to discuss the effects of digital revolution on consumer decision making process and consumer behavior.
4	Will be able to offer solutions to the marketing and consumer behavior problems faced by the firms.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Introduction to the course
2	Consumer society and consumer culture
3	Theory of consumer behavior
4	Consumer Psychology: Learning and Memory
5	Consumer Psychology: Motivation and Interest
6	Consumer Psychology: Attitudes
7	Midterm Exam
8	Consumer Psychology: Self and Personality
9	Consumer Neuroscience
10	Consumer anthropology: Values, lifestyle and culture
11	Consumer sociology: reference groups, family and sex
12	Consumer purchase decision
13	Student presentations
14	Finally Exam

Contribution of Learning Outcomes to Programme Outcomes

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=85712&curProgID=74&lang=en