Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
4SPY206Sports Marketing3+0+036

Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Sports Managament
Mode of Delivery Face to Face
Type of Course Unit Compulsory
Objectives of the Course Students will be provided to analysis of existing marketing concept of business, analysis of marketing environment in order to target market and its present sector, determining out of control elements of marketing environment, assessment of market sections and selection of target market, position of product and differentiation of product, examining of product life cycle and increasing of sale, determining of price according to market structure and competition, deciding of marketing channel and mix of promotion, selection of best channel structure.
Course Content Marketing concept and development of this concept. Managerial and functional aspects of marketing, marketing environment. Marketing research and marketing information systems Consumer markets the model of consumer behavior, buying decision process, types of buying decisions behavior, market segmentation, targeting and positioning Service marketing and nonprofit marketing.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator Research Assist. Utku Tuna
Name of Lecturers Asist Prof.Dr. NİLAY UTLU
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources İsmet Mucuk, Principle of Marketing, İstanbul: Türkmen Bookstore, 2008
Mehmet Karafakıoğlu, Principle of Marketing, İstanbul: Literatür Publishing, 2007
Theoretical lectures, ppt presentations, case studies, readings, research, answer-question, group working, project presentations
ödev, ara sınav, proje, sunum, final


Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
Veri yok

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 12 3 36
Hours for off-the-c.r.stud 10 1 10
Assignments 2 2 4
Presentation 2 2 4
Mid-terms 1 1 1
Final examination 1 1 1
Total Work Load   Number of ECTS Credits 2 56

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Analysis of marketing environment
2 Contributing to develop of marketing concept of business
3 Contributing to selection of target market by way of segmentation
4 To be able to give information to related unit concerning marketing channel
5 Contributing to be formed of price strategy


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction, course information, Analysis of existing marketing concept of business Determining marketing concept according to condition of business and marketing Determining out of control elements of marketing environment, Creating and Capturing Customer Value
2 Determining out of control elements of marketing environment Determining control elements of marketing environment, Analyzing the Marketing Environment
3 Determining control elements of marketing environment Assessment of market sections, Company and Marketing Strategy
4 Assessment of market sections Selection of suitable sections as target market, Consumer Markets
5 Selection of suitable sections as target market Facilitate of differentiation of product, Customer-Driven Marketing Strategy
6 Facilitate of differentiation of product Facilitate of position of product, Products, Services and Brands
7 Facilitate of position of product Take measures to examining of product life cycle, Advertising and Public relations
8 Midterm
9 Take measures to examining of product life cycle Determining of price according to market structure, Designing and Managing Value Networks and Channels
10 Determining of price according to market structure Adapting of price according to market structure, The Global Marketplace
11 Adapting of price according to market structure Proposing of alternation of price strategy, Sustainable Marketing
12 Proposing of alternation of price strategy
13 Determining of marketing channel
14 Contributing to design of marketing channel
15 Selection of best channel structure of the channel systems


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
C1
C2
C3
C4
C5

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https://obs.gedik.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=85731&curProgID=74&lang=en